CASE STUDY: Creating signage for stadium hospitality spaces

730 565 Hamish Kilburn
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CASE STUDY: Creating signage for stadium hospitality spaces

Recommended Supplier Signbox manufactured bespoke signage for 12 restaurants and premium hospitality spaces at Tottenham Hotspur stadium…

Working closely with F3 Architects, which was responsible for designing the premium interiors of the new Tottenham Hotspur stadium, Signbox manufactured and installed brand signage for each of the 12 individual restaurants and hospitality spaces across the new stadium.

This including a commission to design, manufacture and install extensive glass manifestations for the Tottenham Experience, the Club’s new store.

The bespoke hospitality signage manufactured by Signbox were fabricated using a range of materials such as brass, copper, Corten steel, acrylic, LED neon and aluminium to create an elaborate suite of signage across the stadium’s premium interiors.

Installed across nine floors on both the East and West sides of the stadium, the Signbox’s installers covered on average 10km and 12 flights of stairs a day, working 24|7 to a tight deadline. Almost every single sign type was unique and as such had to be coded and marked on the plans with its individual location ID.

Collaboration was the key to success

Following on from the success of the previous Spurs project at their training campus (a stone’s throw from the new stadium) ‘The Lodge’ player accommodation, F3 Architects invited Signbox to become involved with the stadium works and to support them in the delivery of the bespoke hospitality, player and media signage across the new stadium for their client Tottenham Hotspur.

Collaboration with the client and BASE Contracts who were responsible for the delivery of the build was the key to success. With F3 Architects, we went through a highly detailed design process for each of the spaces and developed every element of the fixings, specification and location ensuring this was coordinated with the surroundings and making sure the placement for each sign was considered exactly.

Click here to read to find out more about the signs manufactured and installed by Signbox at Tottenham Hotspur stadium, the greatest and most innovative stadium in the world.

If you want to create that critical first impression that speaks volumes about your hotel brand and delivers a guest experience they’ll remember for all the right reasons, talk to Signbox about our award-winning hotel and hospitality signage solutions.

Signbox is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

Hamish Kilburn / 30.01.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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