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  • MINIVIEW: Inside London’s hotel designed by kids

    730 565 Hamish Kilburn
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    MINIVIEW: Inside London’s hotel designed by kids

    Supervised by a qualified bunch of adult designers, kids were part of the design team and inspiration behind Park Plaza London Riverbank’s latest renovation… 

    After reading a survey by Room To Grow showing that a staggering 40 per cent of children are ‘bored’ on holiday, Park Plaza decided to create a design team that involved children when renovating Park Plaza London Riverbank

    Complete with suites that include chalk-board walls, neon lights and personalised experiences, the hotel has opened in response to 71 per cent of adults believing that hotel rooms are designed with grown-ups in mind, rather than children. 

    With research revealing families’ main concerns are ensuring their children are entertained, as well as the entire family feeling relaxed, the suite has been designed so that everyone is catered for. The suite pairs ‘child-approved’ design elements with a modern and relaxed lifestyle vibe that will make adults feel equally at home, alongside services such as a family concierge to create the ultimate experience for guests.

    Guests enter the two-bedroom suite to the warm, neutral tones of the master bedroom, which features sophisticated splashes of yellow and gold, mixed with earthy tones and textures that breathe life into the space. Soft and stylish cushions and throws make the room feel just like home, as striking art and books to inspire guests’ stay in London providing the finishing touches that will make it easy to relax from the moment they arrive.

    Image credit: Park Plaza London Riverbank

    Full to the brim with bright and bold colours and adorned with design elements that will stimulate both their senses and creativity, it’s the perfect place for them to call home during their break to London. After deciding who’s sleeping on the bunk or single bed provided, they will be instantly excited as they discover trunks full of treasures that include interactive games, and a projector that will illuminate the room come bedtime. 

    Following the design consultations, Park Plaza London Riverbank has also launched a new concierge service, exclusive for guests of the Ultimate Family Suite, who will help plan their trip from the moment they make their reservation. By sharing their family’s interests, the hotel will carefully tailor a personalised itinerary for their trip, pairing their interests with places to see and things to do within the capital. 

    The younger guests will also be able to personalise their stay, by choosing one of four themes for their soft furnishings: superhero, princess, sport and enchanted forest, as selected by the youngest members of the design team. Welcome treats and a ‘night cap’ for the adults can also be ordered in advance, so that every guest can arrive in the knowledge that everything is catered for.

    Main image credit: Park Plaza London Riverbank

    Hamish Kilburn / 05.02.2020

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