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  • W Hotels to open second hotel in Brazil

    A series of renders of W Sao Paulo
    730 565 Hamish Kilburn
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    W Hotels to open second hotel in Brazil

    The 80-key W Gramado is expected to open in 2023 and will become the second W Hotels property to open in Brazil. Editor Hamish Kilburn writes…

    For some months now, the highly anticipated – and Covid delayed – opening of W Ibiza has taken the spotlight. In June, Hotel Designs welcome the project’s designers and architects from BARANOWITZ + KRONENBERG to debate the future of public areas at Hotel Designs LIVE.

    A series of renders of W Sao Paulo

    While the noise amplifies as the hotel is finally able to open its vibrant doors, the cutting-edge hotel brand has announced its next venture. W Gramado will become the brand’s second hotel in Brazil and fourth in the Southern Cone of Latin America.

    The news was announced after the brand signed an agreement with KJP Participaçoes LTD to bring the W Hotels brand to Gramado, a mountain resort town in the Brazil’s southernmost state, Rio Grande do Sul.

    “To have a cutting-edge W hotel in Rio Grande do Sul, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming is exceptional,” said Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America for Marriott International.

    Renders of the hotel’s design scheme, or any information on which architecture/design firm has been appointed for the project, have yet to be announced – but here’s what we do know.

    The 80 room hotel, W Gramado, will be located in the Swiss Village, the highest point of Gramado, known for exceptional views into the valley and hills beyond the city center. The property borders Orchids Park and is located less than one mile from the main attractions of Gramado. The property is planned to occupy a single four-story building with sustainable architecture with vegetation features that are indigenous to Orchids Park. The adjacent W Residences will be developed in a cluster of low-rise buildings within walking distance of the hotel.

    The hotel is set to offer guests the world’s most lust-worthy resort experience in a wildly different way, and provide Brazilian visitors an exciting new lodging option that embodies the W Hotels brand’s “work hard, play hard” philosophy.

    W Gramado will bring a lodging alternative that does not yet exist in the city, which will provide its guests and owners of W Residences an experience normally only offered in the most sought after global travel destinations. The hotel plans to provide several food and beverage options, both indoor and outdoor; an exclusive Wet Deck, AWAY Spa; FIT Fitness Centre, as well as a rooftop bar that will be at the highest point of Gramado, boasting a view across several surrounding cities. For corporate and social events, the stunning property will provide 500 square meters of meeting space and event centre.

    “W Gramado will help put the city firmly on the map as a sustainable luxury destinations with the arrival of W Hotel & Residences,” explained George Brody representing the owners of the Swiss Village. “I believe the city is perfectly set up to welcome future generations of travellers with this exciting addition to Orchid Park.”

    KJP Participaçoes LTD expects to begin construction in early 2021 and aims to complete and open the hotel in Q1 2023.

    Main image caption: Renders of W Hotel Sao Paulo, expected to open in 2021 | Image credits: Marriott International

    Hamish Kilburn / 07.08.2020

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