Sleep & Eat unveils design details of this year’s VIP Lounge

730 565 Hamish Kilburn
  • 0
Sleep & Eat unveils design details of this year’s VIP Lounge

‘Gather’ in the enigmatically designed VIP Lounge. Sleep & Eat announces collaboration with Megre Interiors to create a new design-led experience…

Sleep & Eat, one of Europe’s leading design and innovation event for the hospitality sector, has revealed an enticing glimpse of its new-look VIP Lounge. Created for the first time this year by an international design firm, the lounge will be brought to life by Moscow-based interior design studio Megre Interiors. With this year’s theme of ‘Social FlexAbility’, VIP Lounge guests are promised an experience like never before.

Named ‘Gather’ by the designers, the original oak panelled Olympia Club Room will be transformed into a whimsical flora and fauna-inspired space. Drapes, upholstery and even the flooring will be in a fabric depicting exotic flowers, specially designed for Sleep & Eat by Megre Interiors, cascades of fabric flowers will loop through the space and, in the epicentre, a large-scale light installation will flicker like a fire. This will be surrounded by orbicular seating –referencing the circular gathering places of human history and drawing a parallel to the primeval pleasure of coming together around a firepit.

“In an age marked by the impersonal, it’s vital to trust people over brands.” – Yuna Megre, Founder and Principal of Megre Interiors

Arriving in the entrance reception, guests will find themselves enticed into the space by a single thread of light. Inside, lighting remains low, shapes and forms are obscured and audacious texture and colour prevail. Collections of poufs as well as the circular seating will be underlit to glow like beacons. Vastly adaptable, this will be a room that gives its users the power to interact with it and alter as they wish, moving the seating around to suit their needs. It will be about the opportunity is to meet, talk, learn and relax, and to emerge better connected than before.

“The human soul blossoms fully only when we meaningfully connect with one another,” says Yuna Megre, Founder and Principal of Megre Interiors. “In an age marked by the impersonal, it’s vital to trust people over brands. To meet, to see, to know each other and embark on the adventure of creation together.”

The VIP Lounge will not be the only space at Sleep & Eat to be specially designed by an international design firm. Plans for this year also include the introduction of The Hub – yet to be revealed – as well as the much-loved Sleeper Bar which will host the late evening networking on day one and is this year being designed by Michaelis Boyd.

Sleep & Eat, November 19 – 20 in the National Hall, Olympia London. The show will be open from 10am on Tuesday 19 with an evening drinks reception until 8.30 pm, and from 10am-6pm on Wednesday 20. To register for a complimentary pass, visit registration.

Main image credit: Merge Interiors/Sleep & Eat

Hamish Kilburn / 07.10.2019

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.