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  • Moxy NYC Chelsea opens an urban design jungle

    800 533 Hamish Kilburn
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    Refined yet playful, hand-crafted yet modern, the 349-key Moxy Chelsea reimagines the urban jungle, blending botanically-inspired design with Italian romance…

    Rising 35 stories high into the New York City skyline, Moxy NYC Chelsea, the micro-room, macro-amenity hotel, developed by Lightstone and part of Marriott International’s experiential Moxy Hotels brand, has officially opened. Inspired by the surrounding Flower District, the hotel blends a botanically-influenced design with Italian romance and a touch of playful wit – perfectly timed to welcome guests on Valentine’s Day.

    Creating an environment that appeals to both today’s modern traveller and locals, Moxy Chelsea was developed with a collection of public spaces designed to meet the community’s dining, drinking, and co-working needs—while providing guests access to New York City at a neighbourhood level. The 349-room hotel marks the second collaboration between Yabu Pushelberg, Rockwell Group, and architects Stonehill Taylor, the designers behind Moxy Times Square and three of the industry’s most admired firms.

    The newly-constructed building’s architecture riffs off the neighborhood’s retro-industrial style and feels harmonious with its location, in the heart of the Chelsea Flower Market. The hotel blends into the lush flower shops that surround it, with a soaring three-story glass atrium revealing the vertical gardens within. Guests enter through the overgrown Putnam & Putnam Flower Shop, designed by Yabu Pushelberg, which is envisioned as a “botanical library,” with planter boxes suspended from the 15-foot wall, reachable by a wheeled ladder. The shop is run by husbands Darroch and Michael Putnam, whose couture approach to floral arrangements over the years has made them a staple at celebrity weddings, including the recent nuptials of Gwyneth Paltrow and Brad Falchuk.

    Image credit: Michael Kleinberg/Moxy Chelsea/Marriott International

    The guestrooms are drenched in sunlight and feature floor-to-ceiling, wall-to-wall windows. For the design, Yabu Pushelberg replicates the clever functionality they created for Moxy Times Square, leavened with wit and humanised with a sense of craft. In all three room types — King, Double/Double and Quad Bunk — the furniture, which includes a writing desk and chair/luggage rack, can be folded up and hung up on Moxy’s signature peg wall when not in use. Other space-saving gambits include under-bed storage and a lava-stone sink and vanity area placed outside the bathroom. Tiles in the shower stalls are printed with cheeky phrases like “SOME REGRETS” and “WILD THING,” while a bulldog-shaped beer bottle opener hangs on the door. Additional bedroom features nod to the Flower District, like reading lamps that resemble garden lanterns and faucets that recall hose reels. Unique to Moxy Chelsea is the over-the-top MONDO Suite, an entertainment suite located on the 32nd floor. With soaring, double-height 18-foot ceilings and a wall of industrial-style windows looking out onto the Empire State Building, the room is equipped for entertaining and socialising. The suite can be combined with one or two adjoining king rooms to create a place to party and sleep.

    The lobby atmosphere is enlivened by a design that reflects Moxy’s trademark cheekiness, such as classically sculpted figurines making unexpected poses, like twerking, taking selfies, and wearing sunglasses. A life-size, toga-clad Roman statue rests on a column, one arm extended so it can hold a guest’s phone and pose with them for a selfie. Throughout the lobby, ample seating options invite co-working and socializing, including modular meeting studios that morph seamlessly from daytime workplace to evening social space.

    Decadent rooftop bar

    Image caption: The Fleur Room – credit: Michael Kleinberg/Moxy Chelsea/Marriott International

    TAO Group and Rockwell also collaborated on The Fleur Room, Moxy Chelsea’s rooftop lounge, topping off the hotel on the 35th floor with panoramic 360-degree views of the Manhattan skyline, from the Statue of Liberty to the Empire State building. The design features a copper-clad bar, glass chandeliers that resemble giant water droplets, and a massive disco ball salvaged from the notorious 1980s L.A. nightclub Vertigo. The real showstopper: The lounge’s glass walls descend at the touch of a button, transforming the space into an alfresco sky veranda.

    “We’ve all read about how the modern traveller wants to satisfy their curiosity with unique experiences and personalised, insider access,” says Mitchell Hochberg, President of Lightstone. “Nobody really expects that at the Moxy price point. With Moxy Times Square, we proved we could flip the script; and with Moxy Chelsea, we’re taking it to the next level: We’ve doubled down on that formula—affordable rates, rooms with character, distinctive public spaces—and made it even more personal, more local, more genuinely New York.”

    “With the opening of Moxy Chelsea, the Moxy Hotels brand continues to boldly reinvent the hospitality scene,” says Toni Stoeckl, Global Brand Leader, Moxy Hotels, and Vice President, Distinctive Select Service Brands, Marriott International. “When you walk into a Moxy, you know you’re getting a killer bar experience with fun, playful programming; an in-the-know Crew; stylish and functional bedrooms; and experiential moments you’ll want to share with friends during your trip. Moxy Chelsea offers all of that, with a distinctly bold, New York twist.”

    The Moxy brand now has 30-plus experiential hotels open across North America, Europe and Asia. Moxy is expected to open 20-plus more hotels in 2019*, in destinations including Paris, Nashville and Boston.

    *subject to change depending on hospitality landscape and market conditions

    Main image credit: Michael Kleinberg/Moxy Chelsea/Marriott International

    Hamish Kilburn / 27.02.2019

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