London, Vienna top destinations for business in Europe

Vienna top business destination in Europe alongside London
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Business trips are a possible indicator of economic growth. If the volume of business travel increases or falls in certain regions, it is possible to draw conclusions about the economy there…

London and Vienna are the most popular business destinations in Europe. Outside Europe, European business travelers travel most frequently to New York and Shanghai.

BC Travel analysed data connected to business travel and published the results in the latest issue of “Cities & Trends Report”. The report is based on flight booking data from eight major business travel markets in Europe: Belgium, Germany, France, Ireland, Luxembourg, The Netherlands, Switzerland and the United Kingdom.

Compared to 2015, there were only minor changes in the ranking of the most popular business destinations in Europe. Top performers in terms of cities are London, Vienna and Amsterdam.

London hotelsThanks to an increase of 7.1% in air travel to Barcelona, the city climbed from 9th to 6th place. Madrid is the second Spanish city in the ranking with an increase – 14.9%. It is the number one jumper and has moved to 8th place. The increase in flights to the two Spanish cities is linked to the recovery of the Spanish economy, which grew by 3.2% in 2016.

In terms of countries, the UK is on top, with Germany and Spain in second and third, respectively. Intercontinental trips from Europe are on the rise. New York and Shanghai remain the first and second in terms of intercontinental business destinations for European business travelers. In 2016, Dubai has overtaken Beijing and Singapore with an increase of 7.5% compared to the previous year.

One of the reason for this is the fact that Dubai is preparing for the World Expo 2020. Many affordable hotels are opening, making it a less expensive place to hold meetings and events.

Country-wise, the United States remain on top of business travel preferences. Developing countries China and India come second and third, respectively. Most business trips take place after the summer holidays in September (9.5%). Due to the holidays, December is the least frequented month (5.6%).

Originally from Tourism Review, read here… 

Guest Author / 12.07.2017

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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