INDUSTRY INSIGHT: The art of designing safari tents

730 565 Hamish Kilburn
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INDUSTRY INSIGHT: The art of designing safari tents

For more than 16 years, and with international celebrities, boutique resorts and government departments as its customers and friends, Exclusive Tents International has become one of the leading global suppliers of safari style camps and accommodation in every shape and size. Writer Donnie Rust, the founder of Lost Executive, explores the family business…

This wonderful family business, Exclusive Tents International has reached this level by the simplest approach of style, quality and authenticity and as founder Paul Zway reveals, there is very little stopping them.

Image credit: Exclusive Tents international

That one inspiring idea

“The creative process begins with getting one solid idea and building on that,” Zway explains. “Everything else is just decoration and details until you have that one brilliant and inspiring idea that makes you want to start to build something. That is where everything begins.”

This period of the project, where ideas are harnessed, is Zway’s favourite part, and has become a fundamental part of his business around which all that Exclusive Tents offer revolves. The man is, by nature, an incredibly forthcoming and friendly person who takes the time to know his clients, his staff and suppliers on a first name basis. He is a man who loves the details of things and thrives on the challenge that an ever increasing and developing hospitality world throw at him and his company.

“Whether a project needs a tent to be constructed entirely from scratch, or if a tent style we already have meets the physical requirements, each and every project is unique because a client’s dream is unique. And dreams always come with challenges,” he adds. “Some of these challenges can be spotted and solved ahead of time. This is where experience is crucial because it allows us to spot challenges before they become problems for clients. It also makes you very able to handle issues when they pop up unexpectedly.”

Image credit: Exclusive Tents International

Living the life

Clients of Exclusive Tents International have described the company with words such as “industry leader” and “pioneer” and they have the results to back up such praise. They’ve been involved in designing and setting up tent structures for as varied a client base as glamping sites, safari lodges, five star award winning hotels and environmentally fastidious eco-lodges.  It could be argued that their “never say never” approach to challenges has helped such industries as glamping and safari to reach their lofty standards on “out-of-the-ordinary-accommodation”. An entire industry has sprouted around the idea that safe, eco-conscious and versatile accommodation can exist anywhere on the planet and one man’s inability to turn down a challenge is partly to blame.

This may seem hyperbolic, but Zway spends a great deal of time flying across the world and speaking to CEOs, hospitality moguls and millionaires who have an idea that seems impossible but they want it made into reality.

“You can never mislead a client or tell them something can be done just to make them happy,” he says, “Truth and transparency is something my whole company values. However, you have to believe that there is a way to get to the end result. It may take a bit longer than a client would like or it may be more expensive, but there is always a way.”

Zway has spent most of his adult life in or around tents. As a professional game ranger specialising in anti-poaching, a career he devoted seventeen years of his life to, he spent many nights sleeping in tents. Some would say that the founding of Exclusive Tents International was almost inevitable. His son, Zane, is also a vital part of the business which revolves around thinking differently and always looking at things from a different perspective.

“This is why we can offer revolutionary designs and superior products,” Zway explains, “We all travel extensively and I live in one of my own tents! So, call it an insider’s perspective, but while a client may be thinking of their vision we’re thinking about the material needed to survive the weather conditions, or what sort of wear and tear can be expected. How will all the details affect the final result and how well it will age?”

It’s no surprise that the company offers over sixty designs and customisable options which is one of the largest selections in the market today. Always fabricated with the finest materials, erected with the best expertise and then backed up with the best after-sales service. Something that he is proud of is that their products are not produced on a soulless conveyer belt and that he has been able to craft a business where quality and that personal touch counts for so much.

“We’ve never had a problem with aftersales service,” Zway remarks, “We treat our clients like family and every client feels that they’ve got the full strength of Exclusive Tents International behind them. Every one of our engineers, interior designers, architects, set up specialists and consultants are there for them to see their vision through.”

Image credit: Exclusive Tents International

Bringing people and nature together

“There is a romance that comes with sleeping in a luxury tent that you will not find anywhere else,” Zway says, “It can bring you right up against nature without actually dropping you in it.”

The ultimate ‘have your cake and eat it’ scenario, Paul is passionate about helping people connect with nature and to better understand their parts of the world. He reveals that a big part of his business has always been to find ways of marrying living spaces with nature and the environment. He believes that this is a fundamental human need that we naturally seek out whenever we can and that industries like glamping were destined to grow. Glamping offers peace, space, tranquility and the chance to connect with nature without being engulfed in a crowd.

Thanks to this he believes that these boutique and creativity-driven sectors like glamping and eco-camping, are in a great position to see a resurgence of popularity post Lockdown that will outclass other groups in hospitality.

“Travel is going to be centred around escaping cities and apartment buildings for a while with people wanting to get back into nature,” he says, “Glamping offers a great chance for this to happen as well as offering the freedom of space.”

Additionally, thanks to many glamping sites promoting privacy and solitude as part of their offering, Paul points out that social distancing will be able to be affected without seeming to be enforced.

“People will be able to enjoy open space, reconnect with nature and spend some precious time looking up at that massive sky and just breathe in the fresh air,” he says.

Image credit: Exclusive Tents International

New designs

Innovation as a tool to meet a client’s current needs and to predict and prepare for their future ones is important. Zway is a big advocate for natural product evolution and change based upon the research and responses from clients. He is also a big believer in making hay while the sun shines. During Lockdown they made time to innovate and craft a new family tent design that has a new look and feel. The tent, named Mabarule after one of the legendary wild African elephants will be available by the end of May and it’s going to be a gamechanger.

In the same regard as this period has all been about keeping the family safe Marabule is a continuation of that. Paul explains that they have the most robust roof frames on the market to handle snow and wind loads and the best performing acoustic and thermal insulation available. Master planning and expert interior design is available for the inside living space which also comes with a number of containerised solutions including hybrid power, kitchens, sanitation, water purification and desalination.

“Marabule really is a masterpiece, and a credit to the incredible resilience and flexibility of the Exclusive Tents team,” Zway says, “There is an endless list of innovation that has gone into this new design which has made it easier to erect yet more secure. The metal components are even more rust resistant yet still being aesthetically pleasing. The material is completely flame retardant and, using unique sandwiching techniques is extra insulated to keep out the elements and keep the comfort in. It is a marvellous accomplishment by a team I am very proud to be involved with.”

Exclusive Tents International is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: Exclusive Tents International

Hamish Kilburn / 14.05.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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