INDUSTRY INSIGHT: Air quality and your guests

730 565 Hamish Kilburn
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INDUSTRY INSIGHT: Air quality and your guests

Over the past few months, the majority of us have been forced into our homes with the door locked. And while the planet is enjoying a quality break from pollution, is the inside air we are breathing safe? Hotel Designs asks air purifier manufacturer Blueair to explain…

Did you know indoor air can be up to five times more polluted than outdoors?

Improved air quality is also conducive to a great night’s sleep which for most, if not all hoteliers, is the number one priority for their guests and patrons.

Polluted indoor air can trigger allergies and asthma, affect child development, disrupt sleep and more. Clean air improves our health and wellbeing, and it helps us to lead happier and healthy lives by improving sleep, concentration and physical performance. A Blueair air purifier, as used by top hotels in London such as the Page8 hotel, improves air quality for a better night’s sleep.

Image credit: Blueair

In a post Covid-19 world both business and leisure customers will be scrutinising hygiene and air quality much more closely as a deciding factor in where to stay. An air purifier in a hotel room not only massively improves the quality of air, but also gives peace of mind that guests are breathing the best possible air they can. For hoteliers, air purifiers should – and will be – a serious consideration for guest rooms going forward.

“Blueair’s air purifiers are designed to clean the air in a room up to five times an hour.”

Inspired by the fresh air of the Stockholm archipelago, Blueair’s purpose is to help protect us from the invisible threats of poor indoor air quality. More than two decades ago, Blueair’s Swedish founder built his first air purifier to protect the health of his new-born daughter, and consequently set out to make the world’s best air purifier.

By bringing together a team of talented designers and filtration experts who shared his passion for sustainability, quality, and design, the Blueair air purifiers were born. Since then, Blueair has expanded into one of the world’s leading producers of air purification solutions for home and professional use. Blueair delivers innovative, best-in-class, energy efficient products and services to consumers and commercial buildings such as hospitals, embassies and schools in over 60 countries around the world.

Blueair’s air purifiers are designed to clean the air in a room up to five times an hour. Thanks to proprietary HepaSilent™ technology, Blueair’s air purifiers remove at least 99.97 per cent of all airborne particles as small as 0.1 microns in size. This includes pollen, smoke, dust, mould spores, germs, pet allergens and microplastics.

Blueair was founded on the firm belief that freedom to breathe is a basic right and this should not be compromised when on holiday or staying away on business. Air pollution is the single biggest environmental threat to human health, and to the health of our planet. This is especially the case in busier cities where air pollution is much higher and smog and fumes from cars can enter buildings through ventilation. Hotels that invest in air purifiers are ensuring guests can breathe as nature intended. Blueair’s air purifiers are also whisper silent and so will not distract from a good night’s sleep.

Blueair’s air purifiers are among the most awarded in the UK. They have highly respected third party endorsements from Which?, Good Housekeeping Institute, Asthma Allergy Nordic and Quiet Mark, as well as awards from Ideal Home, IndyBest and MadeForMums.

Blueair is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: Blueair

Hamish Kilburn / 26.05.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.