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  • Hotel Indigo arrives in Italy’s fashion capital – Milan

    730 565 Hamish Kilburn
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    Hotel Indigo arrives in Italy’s fashion capital – Milan

    Hotel Indigo Milan – Corso Monforte becomes the hotel brand’s third hotel in Italy… 

    Milan, known as the birthplace of some of the world’s most recognised high-end fashion designers including Prada, Armani and Dolce & Gabbana, has welcomed Hotel Indigo Milan – Corso Monforte to the mix of hotels in the area. The new design-led hotel is centrally located close to the notable fashion district – the perfect location for those looking to explore one of the world’s fashion capitals.

    Hotel Indigo properties offer a gateway to discover some of the world’s most inspiring neighbourhoodsand locations. Each hotel brings the outside in; drawing from the local area to inspire every aspect of each hotel, from intriguing design to locally inspired menus.

    Hotel Indigo® Milan – Corso Monforte takes inspiration from the surrounding neighbourhood, mixing elements from 1950’s Italian vintage fashion with contemporary cues intrinsically weaved into one seamless interior design theme of fashion through the ages. Throughout the hotel’s 75 rooms, bold prints and colour splash the walls and feature artwork and sketches from Biki, one of the most notable names of the Milan fashion scene in the 30s, 40s and 50s. Opening her first atelier (studio) in 1934 in Milan, Biki paved the way in the development of prét-a-porte fashion (ready-to wear). Her style wastypically classic Italian, specially made for the Milanese ‘vita’ – the high life. Throughout the hotel you can see nods to this through elements such as the large vintage leather-bound classic trunks embossed with the hotel’s initials.

    “The hotel boasts unique design features that are recognisable to the fashion connoisseur.”

    From ‘hat box’ bedside tables, bowler hat lamps and sewing machines desks, the hotel boasts unique design features that are recognisable to the fashion connoisseur whilst ensuring they blend with thebuilding’s original architecture. Throughout the historic palace, intricately detailed classically coffered ceilings and panelled walls can be seen, lending to the classical era of the hotel. Large arches dominate throughout and surround the interior courtyard, making it the perfect place for an afternoon coffee or drink.

    “Set to double its portfolio over the next three to five years, Hotel Indigo continues its strong growth as one of the largest boutique brands in this fast-growing segment,” said Eric Viale, Managing Director Southern Europe, IHG. “The brand is now at home in over 100 different and vibrant neighbourhoods globally, which is an incredibly exciting milestone. We provide guests with the best of both worlds – the promise of a design-led hotel and the reassurance of a consistently upscale experience with the IHG name behind it.” 

    There are more than 109 Hotel Indigo properties open globally with more than 103 in the hotel pipeline, including Japan’s first Hotel Indigo, Hotel Indigo® Hakone Gora due to open later this year. In Europe alone, there are 32 hotels open in key neighbourhoods with a further 19 due to open in the next three – five years, depending on forecasts.

    Recently, IHG opened the highly anticipated Hotel Indigo® Venice – Saint’Elena, the first IHG branded property on the island of Venice and Hotel Indigo® Stratford upon Avon, in the heart of Shakespeare’s home town. 

    Main image credit: IHG

    Hamish Kilburn / 13.08.2019

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