The fifth edition of Hotel Designs LIVE was sponsored and broadcasted from the Minotti London showroom. The virtual event for the design, architecture and hospitality industry was rounded off with an engaging panel discussion with leading designers and developers that explored the future of social spaces – from arrival experiences to lobby lounges and F&B hospitality…
With all the noise around ‘social distancing’ and regulations against human interaction, many of industry’s leaders believe that tomorrow’s hotel scene will be a celebration of human connection. While we are at the T-junction on the road out of Covid-19 lockdowns, editor Hamish Kilburn invited world-renowned designers and hospitality experts to understand challenges and considerations to bear in mind as we re- open the doors of hospitality, to be social, once more.
On the panel:
Making a nod to an early session, which explored sensory design, Kilburn kicked off the discussion by asking the panel how designers are utilising the senses in design to evolve social spaces. “The advantages of hotels is that you can offer different levels of stimulations through transition spaces as well as in social spaces,” explained Beth Campbell, CEO, Campbell House. “This helps to build the momentum and makes the experience even more meaningful.”
Charlie MacGregor, Founder, The Student Hotel (TSH), joined the panel as an example of a forward-thinking hotelier, who was among the first to push hospitality into the lifestyle lane. “By making the lobby the beating heart of a hotel, you immediately set the scene – and energy level – for guests and locals alike who are arriving,” he said. “With Covid, we have seen this new generation of corporate travellers, where people are digital nomads and want to work as well as play in spaces.”
The conversation logically went into the territory of creating subtle boundaries in public areas, which is a topic that has become high on the agenda since the Covid-19 pandemic, but also as public areas in lifestyle hotels are being designed to be multifunctional. “Lighting is becoming more and more important when it comes to curate these spaces,” He said. “As well as building spaces, you can separate them and change them as the day goes on. When designing these areas, understand the possible mise en scènes is paramount.”
The full recordings of all Hotel Designs LIVE sessions are available on-demand.
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