FEATURE: the making of a Moroccan dream

730 565 Hamish Kilburn
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FEATURE: the making of a Moroccan dream

Hotel Designs explores how design firm KAI Interiors converted an authentic Moroccan building into a timeless hotel… 

The Dar Jasmine Boutique Hotel began as a dream in owner Yasmina Markouch’s mind when she began digging to make way for the building that now stands proudly in Chefchaouen, Morocco.

After hunting for the ideal designer, she finally found KAI Interiors and we came on board to bring her dream into reality.

Kai Interiors wanted to create an authentic, welcoming boutique hotel, led by traditional techniques, taking inspiration from Moroccan style and utilising local craftspeople to produce the majority of items and finishes. It needed to be authentic, but to have a contemporary twist, so it stands apart from the other hotels in the area.

The build and fit-out itself took four years to complete. A vast amount of the elements are bespoke and handcrafted. The design is a perfect combination of Moroccan culture and traditional techniques, with a modern European edge. It is colourful and rich, yet calming and inviting. It feels elegant and luxurious, yet still feels rustic and sympathetic to the local area and surroundings. The aesthetic of the hotel sets the tone, but it was imperative that everything was practical too.

Rich green planting and Jasmine flowers feature throughout the site, enhancing the natural light and the stunning view. We aimed to incorporate the view into the interior, and integrating the inside with natural surroundings was essential. One of the special elements about this hotel is the natural setting, featuring a wonderful roof terrace space perfect for yoga sessions and enjoying the view. One side overlooks the mountains, whilst the other looks down on the Chefchaouen city below, which is sprinkled with many variations of blue painted homes. The exterior of the hotel is painted in a very pale blue, in keeping with the theme of the city. Huge windows in the restaurant allow guests to view the city below and form a smooth transition into the natural setting outside.

The restaurant and bar space is an impactful statement with dark blue tadelakt walls, contrasted with the bright exotic fabric. The lighting is a mix of hand-carved pineapple wall lights and perforated bronze pendants, designed to create delicate shadows against the walls in the evenings. Internal furniture and joinery were made by one joiner, which brought a cohesive character to the space. A stand out piece is the bar frontage, which features hand carved palm leaves.

Image credit: KAI Interiors/The Dar Jasmine Hotel

Image credit: KAI Interiors/The Dar Jasmine Hotel

The communal spaces were designed to feel like a relaxing, home environment where guests feel comfortable to roam the grounds. It was requested that guests have the opportunity to enjoy peaceful moments within the space, so small nooks and hideaways were created throughout.

The hotel rooms are all inspired by different areas of the world; this is a hotel designed both to accommodate, but also inspire, travel. All of the tiles used within the hotel were hand cut and glazed to bespoke colours, then set into bespoke patterns and shapes. Striking elements of the hotel are the marble parquet flooring, which makes a strong statement on arrival, and the many Moroccan tiles which are celebrated from room to room. Vases and pots with hand painted patterns were made by local tribes in the mountains and brought down to the city, then positioned within the hotel.

KAI Interiors is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here

Main image credit: KAI Interiors/The Dar Jasmine Hotel

Hamish Kilburn / 14.07.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.