In his latest editor’s letter, Hamish Kilburn addresses the four S words that will help us when exploring and understand tomorrow’s hotel design and hospitality landscape – and in the process, he unexpectedly comes up with the themes that will be put under the spotlight in four engaging panel discussions at Hotel Designs LIVE…
As I write this, I am on a train for the first time this year. It’s May. The sun is struggling to flex through the clouds and, to be honest with you, I would rather be working from home. My mandatory mask is fogging up my glasses, so what I am thinking and what is appearing on the screen could be two completely separate things entirely.
I’m on my way into London, having just pressed the green light to launch The Brit List Awards 2021 application process. I’m heading to Shoreditch, home of some rather interesting hotel development projects, to record our next episode of DESIGN POD – it’s a big moment for the brand as it’s the first time we are recording the podcast in person as opposed to over Zoom with a struggling Wifi connection.
“If anything, we gained access into new studios and made new long-lasting relationships with brands.”
We could have waited until now to launch our podcast but I feel it would have taken an entirely different lane if we did. There was something organic and exciting about launching a new brand in the middle of a pandemic – while we were all locked up in our houses and the idea-generating process was incubated.
Since you’re here, why not read the rest of this article while listening to our latest episode of DESIGN POD, which welcomes designer Jack Irving as our special guest?
We can look at the current situations in both positive and negative ways. Yes, it has been frustrating not boarding a plane to actually review the projects we have followed for years. But it didn’t stop us. In this time, we utilised our contacts around the world and still reviewed hotels in person. If anything, we gained access into new studios and made new long-lasting relationships with brands. Our viewpoint over the industry became more meaningful and by zooming out (see what I did there) we are able to establish which topics are the most impactful.
Following now four successful Hotel Designs LIVE virtual conferences, it brings me great delight to share with you our next four topics that we will explore at Hotel Designs LIVE in August.
These themes are:
- Senses
- Surfaces
- Sleep
- Social
Senses
Following our successful session at Hotel Designs LIVE (in February) on sound’s role in hotel design and after reading a mountain of press releases recently that all reference sound, touch and even smell to evoke a deeper meaning of wellness and wellbeing, it feels fitting to position the editorial spotlight on the sensory experience for our next event. It also comes as the industry, albeit slowly, is starting to reopen and reconnect.
Sleep
For those of you who have joined us on this journey, you will know that we have already hosting a panel discussion on sleep performance at our inaugural event. But we feel as if, given the role of sleep in any hotel experience, we have only just scratched the surface of this topic. With new innovations and technology taking bold leaps as each day passes, we will explore the science behind getting the best nights’ sleep.
Surfaces
More than ever, as a direct result of the Covid-19 crisis, surfaces have come under question in the debate around hygiene. But, in our exclusive panel discussion, we will go beyond the clinical to explore interesting and vibrant surfaces that we hope will give all areas of the hotel more personality and meaning.
Social
It took a while and a few thesaurus searches before we eventually found our fourth and final panel discussion title. Following several failed brainstorm attempts, an email pinged into my inbox from our publisher Katy Phillips with the subject line ‘found it’. The email was just one word, ‘Social’. With all the noise around ‘social distancing’ and regulations against human interaction, we and many of the industry’s leaders believe that tomorrow’s hotel scene will be a celebration of human connection. While we are at the T-junction on the road out of Covid-19 lockdowns, we will invite world-renowned designers, architects, hoteliers and developers to understand challenges and considerations to bear in mind as we move to open the doors of hospitality, to be social, once more.
Like many of the decisions we make on the editorial desk at Hotel Designs, we have found that these sessions work not only as individual sessions but also as a cluster of talking points – with sessions on senses, sleep, surfaces and social – that together really challenge conventional thoughts around hospitality and will, we hope, clearly define once more the definition of international hotel design.
SAVE THE DATE: Hotel Designs LIVE will return for a fourth edition on August 10, 2021. The topics explored will include surfaces, sleep, senses and social and speakers will be announced shortly. Once these have been announced, tickets for Hotel Designs LIVE will be available. In the meantime, if you would like to discuss sponsorship opportunities, focused Product Watch pitches or the concept of Hotel Designs LIVE, please contact Katy Phillips or call +44 (0) 1992 374050.
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