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  • citizenM Amstel Amsterdam hotel opens in 1920s shell

    730 565 Hamish Kilburn
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    citizenM Amstel Amsterdam hotel opens in 1920s shell

    citizenM’s third hotel in Amsterdam – 17th property worldwide – moves into a sensational location in a stylish 1920s building as location remains everything…

    Returning to its humble roots, citizenM has opened its third hotel in Amsterdam, which becomes the Dutch brand’s 17th property globally. Staying true to the quest for triple-A urban locations, citizenM Amstel Amsterdam is tucked into Amsterdam’s historical canal ring, between the areas of Weesperbuurt-en-Plantage and Oude Pijp.

    Designed by Amsterdam-based partner Concrete, the hotel is described as “a beauty to behold from the outside”. The property is a conversion of an existing structure dating back to 1928, built in the Amsterdam School style of architecture. The decorative red brick exterior with its multitude of elegantly slender windows stands out among the neighbouring buildings on Sarphatistraat. At street level, the hotel will distinguish itself even more with a bespoke art installation across the eight main windows. The artistic photographer duo – and our previous Schiphol collaborators – Freudenthal Verhagen have created a series of water-themed pieces inspired by Amsterdam’s centuries-long reliance on rivers and canals. It will undoubtedly become a notable photo-op in the neighbourhood.

    Guests enter the hotel through existing doors, restored to keep the historical character of the building. Inside, they’ll reach a split-level check-in area and the famous citizenM living room with a 24/7 bar, canteenM kitchen, designated work areas, designer furniture by Vitra, and tall bookcases filled with interesting objects, art and browsable books. Amsterdam-based artist Pablo Lucker has created a special artwork for the entrance, as well as unique black-and-white wallpaper for the hotel corridors. The artist duo Pinar & Viola have painted the living room ceiling, and created four additional loose pieces for display. At the rear of the living room, double doors lead to a real hidden treasure – an enclosed courtyard with greenery and garden furniture, ideal for relaxing after a long day of business or sightseeing in the city.

    Image credit: Richard Powers

    Upstairs, 88 guestrooms have been designed especially to fit the existing structure. The sleek furniture is by Vitra, and the famous XL king-size beds are topped with luxury mattresses, duvets, and fluffier-than-snow pillows. Powerful rain showers wash away all travel fatigue, and large flatscreen TVs make for enjoyable viewing of the huge free movie libraries, international TV channels, or own-content streaming using the superfast free Wi-Fi. Room ambiance is controlled by a MoodPad – an iPad that manages everything from entertainment to blinds and temperature. There are also pre-programmed moods for relaxation, party, romance and movies. Art – an essential part of the citizenM in-room experience – is curated by the world-renowned Foam Editions, the gallery of FOAM Photography Museum in Amsterdam. The contributing artists are Isabelle Wenzel, Sanja Marusic and Lisette Appeldorn.

    As always, citizenM sticks to its philosophy of ‘affordable luxury for the people’ by giving the guests everything they want, and nothing they don’t. There are never queues to reception, because there is no reception desk – instead, self check-in kiosks put a key in every guest’s hand in just one minute. In a prominent place nearby, guests will find collectionM – the carefully curated retail selection for the modern traveller, where essential travel items and stylishly amusing gifts make it easy to take a little bit of citizenM home. At canteenM, food and drinks are within an arm’s reach 24 hours a day, to satisfy thirst, hunger, and snack attacks of travellers from all time zones. In the living room, ultra-comfortable Vitra couches, tables and desks encourage the guests to leave the bedroom and relax, watch TV, enjoy a freshly shaken cocktail, and even meet up with friends.

    Business travellers seeking a professional yet inspiring place to meet don’t need to leave the hotel. citizenM Amstel Amsterdam includes two societyM creative meeting rooms for up to 14 participants. The rooms are available for AM, PM and all-day sessions, and come with all tech essentials like AV equipment and cables for a multitude of devices; unlimited coffee, tea and water; stationery, designer furniture, and blackboard or whiteboard walls to draw on. societyM is bookable anytime online in just five simple steps, and catering is available on request.

    citizenM Amstel Amsterdam – the 17th citizenM hotel in 11 years – is poised to become a favourite location in the Netherlands’ capital for leisure and business travellers seeking an affordable luxury alternative to traditional hotels.

    Main image credit: Richard Powers

    Hamish Kilburn / 24.07.2019

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