To celebrate its 100 year anniversary, Bentley Motors approached Studio Waldemeyer to help the brand create all aspects of illumination on the most sophisticated concept car in the company’s history…
The vehicle Bentley Motors showcased to mark its 100 anniversary displays the future of luxury craftsmanship with seamless fusion of materials and intelligent curation of technology, whilst introducing light as a new luxury material – all highly relevant when centering the focus back to lighting solutions for tomorrow’s hotels.
Bentley, which is a brand that has flirted with hotel design for many years with a handful of luxury hotel brands sheltering ‘Bentley Suites’, approached Studio Waldemeyer to join their design team and help design and engineer all aspects of illumination on the show car.
The car manufacturer’s challenging design brief required a completely new approach to light design and engineering. Studio Waldemeyer created an innovative tool chain, seamlessly merging the latest in parametric design tools from the world of computational architecture with electronic circuit design software. This approach not only allowed the perfect 3D integration of light in the complex surfaces of the car, but also the turnaround of the project in record time.
Image credit: Bentley Motors
The Bentley EXP 100 GT is by far the most complex and challenging project for Studio Waldemeyer up to date and represents the perfect combination of artistic expression and technical innovation the studio is know for. Entering a new creative discipline the studio has yet again helped to raise the bar of innovation, in this case producing the most sophisticated illumination in the history of vehicle design.
Starting at the very prominent front grill, the illumination continues along the central spine into the interior space and finishes off with the sophisticated treatment of the rear horseshoe panel and 3D rear light clusters. While the approach to the project was that of a holistic 3D body of light, each area had its own challenges – be it the exotic materials, complex curvatures and the interaction with specialist design teams and craftspeople.
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- Image credit: Bentley Motors
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- Image credit: Bentley Motors
Attention to detail was paramount – the flying B logo required a weeks worth of hand polishing before receiving the tiny bespoke LED component that illuminates its wings. Different approaches were taken for every material – be it the hand woven silk or the 5000 year old river wood. The interior contains two hand blown crystal pieces that visualise the inner workings of the car’s AI. Collaborating closely with Cumbria Crystal, Studio Waldemeyer worked on the 3D design, implementation and illumination of this central feature.
Image credit: Bentley Motors
The biggest research effort went into the external illumination. Starting from the sculpted surfaces of the car’s exterior, thousands of LEDs had to be placed at precise locations, requiring large numbers of different bespoke circuit board designs. This is a unique problem for an industry that is normally geared to make large numbers of a single design. Since no design tools existed for this task, the studio created their own: merging parametric 3D software with PCB design programmes. The manufacture of these unique pieces of electronics was done in Italy – a country famous for its long tradition in fine craftsmanship.
The concept car created a splash far beyond the automotive world and continues to receive praise in the press – garnering coverage in publications such as Wallpaper and Forbes – whilst collecting some of the most prestigious design awards in the process.
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Main image credit: Studio Waldemeyer
