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  • ARTIQ moves into new era of experiential art

    464 294 Hamish Kilburn
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    Art consultants ARTIQ, which is among the leading brands at the forefront of the way art is used and communicated in the commercial work, have launched a new artist residency offer for their hospitality clients…

    ARTIQ has launched its first residency, a private-audience-only event programme with hospitality company Ennismore. Called Tea Sessions, the programme takes the form of an exclusive series of artist performances by the Ukrainian-born, London-based painter, Olha Pryymak, at London’s Ennismore Sessions House, a Grade II-listed, Palladian-style development.

    Olha Pryymak explains the residency event to guests

    Olha Pryymak explains the residency event to guests

    With a number of Pryymak’s works also on show in the space, the ‘tea session’ performances, for selected guests, are based on the artist’s fascination with ancient folk medicine and were inspired by her research trips to rural Latvia, as well as by her family’s origins as herbalists. Residency participants will have the opportunity to experience a subversive take on the traditional afternoon tea, joining Pryymak for an intimate exploration on the themes of dialogue, memory and wellness.

    Patrick McCrae, CEO at ARTIQ, said: “Our new artist residency offer meets both the heightened demand for experiential art by hotels and also enables hotels to create memorable, location-specific events that enhance their brand, deepen their association with their location and create an emotional resonance on the part of guests.

    “For a hotel’s marketing team, the residencies provide date-specific calendar attractions for guests and an interesting reason for staying in touch.”

    Hamish Kilburn / 18.12.2018

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