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  • Accor has partnered with the Design Museum in London this Summer – here’s why

    The Design Museum's Charlotte Perriand exhibition
    730 565 Hamish Kilburn
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    Accor has partnered with the Design Museum in London this Summer – here’s why

    Hotel brand Accor, which, as far as we can see, is on track for world hospitality domination, has partnered with the Design Museum in London to support and celebrate its summer exhibition, ‘Charlotte Perriand: The Modern Life‘…

    On June 19, the, the Design Museum’s brand-new exhibition, “Charlotte Perriand: The Modern Life”, launched in partnership with ALL: ACCOR LIVE LIMITLESS, Accor’s free to join loyalty program.

    The Design Museum's Charlotte Perriand exhibition

    The exhibition explores the life and works of French architect and designer Charlotte Perriand, whose pioneering designs shaped the 20th century with many of her modern ideas still found in the way we live today and in hotel design around the world.

    As well as celebrating the groundbreaking designer, Accor’s partnership also highlights the importance of design and ease of living across the hotel’s brands, in particular ibis Styles, where design and style is at the very core. Both Accor and the Design Museum share an understanding of the power of design to improve lives. Every ibis Styles hotel has its own unique design and theme, offering functional living space whilst still adding personality and style to each room, echoing Perriand’s functional design ethos.

    The Design Museum's Charlotte Perriand exhibition in London

    Image credit: Felix Speller

    Members of ALL will be able to book a Design Museum package, which gives the opportunity to receive complimentary tickets (worth £18) to the new exhibition when booking an overnight stay in a participating hotel in London. Guests who are not yet a member can sign up to the free to join lifestyle loyalty program and enjoy the member perk straight away.

    As well as at the London ibis Styles hotels, the Design Museum package will also be available at Sofitel St James, Pullman St Pancras, Novotel London Blackfriars and Mercure London Bridge.

    The Design Museum’s “Charlotte Perriand: The Modern Life” runs until September 5, 2021. Curated in collaboration with the Perriand family and the Fondation Louis Vuitton in Paris, the exhibition falls on the 25th anniversary of Charlotte Perriand’s last significant presentation in London, held at the Design Museum in 1996. Featuring large-scale reconstructions of some of Perriand’s most famous interiors, as well as original furniture, her photography and her personal notebooks, the exhibition sheds new light on Perriand’s creative process and her place in design history.

    Main image credit: The Design Museum/Felix Speller

    Hamish Kilburn / 22.07.2021

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