Fresh out the blocks from its rebrand, Newmor Wallcoverings has launched a vibrant and playful collaboration with mural artist, Lois O’Hara, as part of the brand’s Newmor Designer range…
As part of Newmor Wallcoverings’s ongoing range of collaborations with artists and designers, the company has launched a colourful and joyful collection of large scale digitally printed murals designed by Lois O’Hara, specifically for the commercial interiors market.
O’hara’s brand ethos explores how colour can have a positive effect on how people feel when they use spaces. Her unique colour combinations and use of shape and movement form her signature style. The designer has transformed many public spaces and has partnered with exciting brands including Habitat, Pantone, Westfield, Brighton City Council, London Design Festival, and Urban Outfitters, to name a few.
“It’s been a real pleasure working with Newmor Wallcoverings and having the opportunity to showcase my work in a new format,” she told Hotel Designs. “To see my designs in different interior spaces has been exciting! I hope the artwork inspires others to think more positively.”
Newmor launched the Newmor Designer collection as part of its commitment to bridging the gap between artists, craftspeople and commercial interiors. Artists such as painter and fashion designer, Iona Crawford; interior design duo 2LG; weaver Ptolemy Mann; artist Stephen Walter; and The Patternistas are currently represented. All of the designs can be custom coloured, scaled, and printed onto any of Newmor’s wallcoverings, including metallics, textures and window films.
“We’ve seen an increased interest in adding bespoke elements to interior design schemes,” commented Eleanor Cardwell, Marketing Manager, Newmor Wallcoverings. “The Newmor Designer collections are fully customisable, and we believe this flexibility contributes to their popularity. We can even work with the artists directly to develop completely unique designs based on a client’s brief.
We are launching the Lois O’Hara collection at a time when designers are reconsidering the use and functionality of public spaces. It’s so important that our time spent in offices, hotels, restaurants, and healthcare interiors is positive and uplifting, and we believe Lois’ joyful designs are the perfect addition to our collection for that very reason.”
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Main image credit: Newmor