Ideal Standard has strengthened its relationship with UK Bathroom Warehouse, and the partnership will see UK Bathroom Warehouse become a flagship showroom and one of only a handful of locations in the UK to host Ideal Standard’s premium Atelier Collections…
Ideal Standard’s premium Atelier Collections is a range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A). Launched in 2021, the Atelier Collections are inspired by Ideal Standard’s rich design heritage, combining aesthetics and design philosophies of the past with modern aesthetics and technology. The result is an exciting collection of new statement pieces for the contemporary bathroom, including an exclusive range of ceramics, brassware and furniture – from the clean, pure lines of the Linda-X range, to the statuesque Tipo-Z basin and the geometrically inspired Conca collections.
Image credit: Ideal Standard
“We’ve worked closely with UK Bathroom Warehouse to provide customers with the highest quality in bathroom products for the past four years, and the launch of these new flagship showrooms is an extension and strengthening of that partnership,” said Adam Evans, Channel Director (Retail) at Ideal Standard UK. “We’re looking forward to joining UK Bathroom Warehouse in welcoming architects, designers and consumers to the launch event in Oxford and providing the chance for guests to immersive themselves in our design-led ranges.”
“We’ve developed a great relationship with Ideal Standard since we began working with them and this launch event for the Atelier Collections showcases that partnership perfectly,” added Steve Freeland, Showroom Director, at UK Bathroom Warehouse. “It’s a great opportunity for guests to visit the Oxford showroom on the 23rd November and get their hands on the fantastic new pieces in the Atelier Collections as we continue to work with Ideal Standard to give our customers the best possible options.”
The bold designs of the Atelier Collections work in harmony with pieces from across Ideal Standard’s ranges through the Singular philosophy – an innovative approach to specification, enabling customers, designers, and specifiers to easily combine products from across the manufacturer’s offering to create unique designs for their space.
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Main image credit: Ideal Standard
