Ideal Standard – making a statement in the hotel bathroom

As the hotel bathroom increasingly takes centre stage in the guest experience, Ideal Standard looks at some design solutions to elevate this previously practical space. From high-traffic lobby washrooms to spa-like hotel bathrooms, these spaces create lasting impressions for guests that go well beyond their stay…

blue and white hotel bathroom design with blue basin by Ideal Standard

To achieve truly impactful bathroom design, looking to manufacturers and product ranges that combine design-led aesthetics with the functionality, durability and sustainability these spaces demand is key. Ideal Standard’s The Atelier Collections are a culmination of Ideal Standard’s extensive design heritage, and the expertise of the world-renowned design studio Palomba Serafini Associati. Modernist, and contemporary in style, yet still having a vintage flavour was key to Roberto Palomba, Founder of PS+A and Chief Design Officer of Ideal Standard. Ultimately, the Atelier Collections celebrate the design philosophies which have come before, and redefine them for the future.

The company’s Singular philosophy also means there’s no need to choose from one single range, with an infinite number of product combinations across the collections unleashing unlimited creativity for designers. Throughout the collections, pioneering technology ensures effortless functionality, so nothing distracts from the aesthetics.

The Conca range revisits the namesake collection from the 1970’s, reimagining the simplicity that first showed that less could be more in bathroom design. Deep geometric details are offset by soft curves inspired by the natural flow of water. This minimalist basin and bath collection fits perfectly with the Joy cylindrical tap, a single-cast piece that brings a sense of simple sophistication that contrasts with the delicate style of the Conca ceramics.

conca washbasin from Ideal Standard on marble vanity

Image credit: Ideal Standard

Accompanying the Conca ceramics, is a furniture range that provides hoteliers with a variety of stunning storage options, including complementary basin units available in five different finishes and ceramic worktops in four colours – suiting any aesthetic. As well as adding a splash of colour to the bathroom, the extra storage provides a ‘home away from home’ feel for guests. The Ipalyss basins bring a retro-inspired colour palette to the bathroom. Offering a refreshing lightness, enabled by Diamatec technology, this range makes it possible to explore designs with thinner, stronger edges – offering a truly statement piece.

Bathrooms aren’t just for looking at, and those in hotels will experience intensive use, so it’s essential to consider both form and function when designing these spaces. Unreliable products can quickly cast a sour note over guest experiences and, moreover, products that are even slightly inefficient or wasteful become bigger problems when amplified over hundreds of rooms. Singular means designers can choose products that are optimised for efficiency and performance and integrate them seamlessly within designs. What’s more, architects and designers can now also take advantage of the new Singular Solutions Sector Books, which provide the latest advice, guidance and inspiration across a variety of sectors including hotel bathrooms and washrooms.

Ultimately, designers have a wide range of criteria, from the practical to the aesthetics, to consider when they bring a hotel bathroom to life. With the Atelier Collections it is possible to have the best of both worlds across style and practicality, making it easier than ever to create a space and a guest experience that is truly memorable.

Ideal Standard is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Ideal Standard