GROHE SPA invites users to enjoy holistic water rituals, taking advantage of the positive effects of water on body, mind and soul, while enabling designers to develop exclusive bathroom concepts…
Guided by the underlying belief that water is the source of vital energy, GROHE has revitalised its GROHE SPA portfolio. The word spa, originating from the first letters of ‘Salus Per Aquam’, Latin for ‘Health Through Water’, is the founding concept behind the collection. Transforming the bathroom into a private spa is not just about using individual products, but about creating holistic experiences that embrace the positive effects of water on the body and mind.
The broad GROHE SPA portfolio ranges from elaborate tap collections, customisable ceiling showers and intricate ceramics, to complementary accessories as it redefines what is possible in terms of design, technology, and precision. Clients and designers who wish to bring a new, bespoke kind of luxury to the private spa, will feel GROHE’s passion for water in every detail.
With this collection, architects, designers and planners now have the freedom to select from a carefully curated bathroom portfolio which offers customisable options to match a clients needs and their individuality. The brand-new Atrio and Allure Brilliant Private Collections allow a choice of different colour, material, finish, and handle options to help design one-of-a-kind bathroom pieces.
“The products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design,” explained Patrick Speck, Leader LIXIL Global Design, EMENA. “We are driven by a spirit of redefining what is possible, leveraging industry-leading production techniques like 3D metal-printing, to create exclusive designs. Addressing the rising macro trend for Health & Wellbeing, GROHE SPA is designed to enable architects, designers, and planners to create the ultimate water experience for their bathrooms and spas.”
In order to enable end-consumers to enjoy an authentic marble style with a high-quality finish, GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft tap handles in the brand’s timeless and durable quartz designs. Caesarstone has a long-standing reputation for designing and producing high-end engineered surfaces, used in some of the most exclusive residential and commercial buildings around the world and theses surfaces can now be combined with GROHE SPA Private Collections for a truly bespoke design.
Thanks to the GROHE SPA Aqua Rainshower ceiling shower modules, the shower experience can also be tailored to the user’s personal preferences. In this way, unique spaces are created that stand out and bear the signature of the designer.
Architects and designers can experience GROHE SPA first-hand at Milan Design Week, taking place from 18th – 23rd April 2023. Located in the Brera district, where the collection will be showcased by way of a water surface installation – designed by the in-house design & brand identity team LIXIL Global Design – which will reflect the stunning architecture of one of the world’s most prestigious art museums, the Pinacoteca di Brera, while expressing the overall GROHE SPA Health Through Water concept.
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Main image credit: GROHE