Product Spotlight: Wilton proves its carpet craft with Artisan

Artisan by Wilton
1000 581 Daniel Fountain
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Created to meet the needs of the pub and leisure industry, Artisan is the latest collection to come from the design team at Wilton Carpets; a multi-layer approach that brings new meaning to classic florals and damasks, as well as modern geometrics.

Continuing a stream of new launches from the Wiltshire-based woven carpet specialist, the collection brings contemporary combinations of pattern and colour in styles that bring authenticity, practicality and longevity to demanding hospitality and leisure locations. With a total of 17 designs, Artisan provides an impressive array, as Damian Roscoe, head of creative, explains:

“With Artisan, we’ve explored various themes in pattern, using layers and distressed effects on top of scrolls, florals, damask and modern geometrics to reveal interesting new details and a textured aesthetic that is both relaxed and practical. Capturing classic looks perfect for heritage interiors, as well as modern geometrics that have a laidback feel, Artisan has something for every style.

“The relaxed look to the designs is worth focus; highly structured and rigid design can often be too formal, or even look old-fashioned and overly fussy in the often-complex layouts of these locations. Giving Artisan a hand-worked, distressed and relaxed feel that blurs lines and boundaries counters this; while remaining thoroughly usable.”

Available in a sesame palette that features rich hues of gold, moss and ruby, the Artisan collection’s practical colourways continue the collection’s theme of usability in a wide range of hospitality and leisure environments. Working well to complement feature furniture and lighting without being overpowering or brash, it is a well-considered collection that can be used straight off the loom.

Woven in a seven-row quality from a wool-rich 80/20 blend for appearance retention and lasting underfoot performance, all Artisan carpets come standard in a narrowloom width, preferred for tight and complex layouts. As always, thanks to its flexible Wiltshire-based manufacturing, Wilton Carpets can also make any Artisan pattern in broadloom format for large areas, as well as in bespoke colours if required.

For further information contact Wilton Carpets on 01722 746000 or sales@wiltoncarpets.com

Daniel Fountain / 11.04.2017

Editor, Hotel Designs

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