INDUSTRY INSIGHT: A warm welcome is everything!

    730 565 Hamish Kilburn
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    INDUSTRY INSIGHT: A warm welcome is everything!

    With first impressions often making up a significant part of a guests experience, Darren Tothill, a consultant for Castrads, explains the importance of making your entrance warm in hospitality…

    There is almost nothing worse than walking into a hotel – whether it’s for business or leisure purpose – to a frosty lobby or guestroom. By simply creating a welcoming experience that is warm and inviting will ensure that your guests’ time in your hotel starts the way in which you mean for it to continue.

    Cast iron radiators from the likes of Castrads offer dependable performance, timeless style and versatility. Fully bespoke, we have an unrivalled range of models and finishes to work with practically any interior.

    Our radiators are designed to fit right into properties of all ages. With unique finishes exclusive to Castrads, and stunning registered designs for products only we produce, there’s no shortage of options to add warmth and interest to your property.

    We offer an unmatched range of finishes from our cost-effective signature range, which is designed to blend into every interior. Our Bare Metal collection provides truly artisan finishes. Furthermore, we work under license with Benjamin Moore, Little Greene and Farrow & Ball to provide the full palette from these prestigious paint companies.

    For sophistication and control, we offer a carefully curated range of exquisitely crafted and finished valves to match your radiator. Thermostatic valves automatically control the heat of a room, saving money and fuel, while manual valves are the perfect choice where radiators should be either on or off.

    lounge area with green sofa, geometric rug and iron cast radiator

    Image credit: Castrads/My Hotel Chelsea

    Genius smart valves allow granular control of every radiator in your hotel with AI-powered learning technology, smart valves can be individually colour matched to your cast iron radiator for the perfect finishing touch.

    Genius Hub‘s technology also saves 20 – 30 per cent on your energy bills. The Genius Hub system allows you to reduce energy consumption by only heating each room of the building when it is needed. Whether you’re running a Bed & Breakfast, a Hotel or a Guest House, using tools like the Genius Hub will reduce your energy bills, save you money in the long run, and will help provide your customers with a much better service.

    When The Culpeper pub, in Spitalfields, East London, refurbished its upper floors into a restaurant and boutique hotel, we collaborated with its designers on a finish called Bronze Verdigris that was custom-matched with the turquoise leather they were using for the upholstered banquettes.

    My Hotel, in the heart of Chelsea, which is located a stone’s throw from our Fulham Rd showroom, came to us to match some of its existing cast iron radiators in the contemporary Victorian building. For this project, we used our Princess model which has a traditional school design with elegant flared feet and wide, open curves in a Pewter finish which matched the calm soothing palettes of each guest room.

    Castrads is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this  three-month editorial package, please email Katy Phillips by clicking here.

    Main image credit: Castrads/My Hotel Chelsea

    Hamish Kilburn / 29.04.2020


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