GROHE’s answer to the digital revolution of the modern shower

730 565 Hamish Kilburn
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GROHE’s answer to the digital revolution of the modern shower

GROHE launches Rainshower SmartConnect 310 head shower, combining tech and wellness to create its answer to meaningful bathroom design… 

Digitalisation and wellness-inspired spaces are two mega-trends that are changing the way we perceive bathroom design. The two may seemingly juxtapose one another but with the Rainshower SmartConnect 310 head shower, GROHE has found a way to merge the two to create easily accessible, personalised showering that can be tailored to each individual user.

Thanks to its flexible and accessible positioning, the wireless control enables all users to conveniently select different spray patterns, choosing the spray that will best suit their mood. Users can choose from the ActiveRain spray which is a powerful jet perfect for rinsing away shampoo, loosening tense muscles or for a much-needed wake up call on an early morning; and PureRain which delivers larger, softer droplets for a more luxurious, relaxing shower experience. Each spray can be activated by pushing the relevant pictograph on the control, with a third icon allowing you to combine both sprays at once.

What makes the system unique is its compatibility to work alongside existing shower thermostats without the need for complete refurbishment of the shower space. Installation is quick and simple as the shower head can easily be mounted on existing shower extension arms. Thanks to its wirelessconnection which doesn’t require any behind-the-wall installation, the Rainshower SmartConnect 310 is a cost-effective and simple upgrade that will bring enhanced shower enjoyment using smart, forward-thinking design.

GROHE Rainshower SmartConnect 310 has already received a number of highly coveted design accolades since it was first showcased at the ISH show earlier this year. These include Winner of the Red Dot Award for Product Design 2019, the Innovative Architecture – Best of Best award at Iconic Awards 2019 and winner at the iF Awards 2019.

Main image credit: GROHE

Hamish Kilburn / 21.11.2019

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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