GROHE wins nine awards at the Iconic Awards 2017

GROHE Sense & Sense Guard (1000x731)
1000 619 Daniel Fountain
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Every year, the Iconic Awards recognise visionary buildings, innovative products, and sustainable communication in the architecture, construction and production industry sectors.

This year, GROHE has been announced as the winner of nine coveted awards in the categories “Product“, “Communication“ and “Architecture“. The official award ceremony will be held on the 4th of October 2017 at BMW Welt in Munich.

– “Product” category: three “Best of Best“ Iconic Awards 2017 for Blue Home, Concetto Professional and Euphoria 260 as well as awards for the Sense and Sense Guard, Lineare, Essence Professional and Smart Control Concealed
– ”Communication“ category: award for the publication series “GROHE Architekturlösungen” (“GROHE Architectural Solutions”)
– “Architecture“ category: award for GROHE’s trade fair booth at ISH 2017

The GROHE Blue Home water system, the Concetto Professional kitchen tap and the Euphoria 260 shower head each won a “Best of Best” Iconic Award 2017 in the “Product” category. At the touch of a button, the GROHE Blue Home water system delivers delicious filtered water chilled to the perfect drinking temperature in three options: sparkling, lightly sparkling or still, directly into your glass. The system, which combines timeless design with innovative technology, consists of an elegant kitchen tap and a high-performance cooler with integrated filter. This “private water source” will ensure you remain refreshed in the most sustainable and resource-saving way possible.

GROHE SmartControl Concealed with SmartboxWith its GrohFlexx and EasyDock M technology, the GROHE Concetto Professional kitchen tap is incredibly flexible and easy to use. The tap has a silicone hose with an integrated metal spring, allowing it to turn 360 degrees, and a button for simple switching between normal water flow and a jet spray – perfect for washing dishes, rinsing vegetables and filling tall pots effortlessly.

The Euphoria 260 shower head transforms showering into a soothing and personalised experience, with its 260mm diameter and three zone features. The user can change the flow of water to suit their mood, choosing between a powerful concentrated jet to a stimulating and invigorating stream and even a full soft rain shower by simply turning the SmartControl panel.

In the “Product” category, GROHE has also won Iconic Awards for its Lineare and Essence Professional tap collections, the concealed shower control element SmartControl Concealed and GROHE Sense and Sense Guard, the new water security system. With its clear lines, the Lineare mixer range is designed to create contours in your bathroom, while the Essence Professional tap line makes your work in the kitchen more efficient and comfortable. The flush and minimalist designed SmartControl Concealed can be controlled by intuitive push and turn technology. Meanwhile, the innovative and smart water safety system consisting of Sense and Sense Guard detects and protects homes against water damage.

Daniel Fountain / 04.10.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.