Following its debut at Grand Designs Live in Birmingham, GROHE’s UK Marketing Director Raj Mistry, has labelled the event a ‘tremendous success’ as it drew big crowds to its stand to learn more about its innovative water products.
This year, the popular consumer home and renovation show welcomed thousands of visitors, many of whom were drawn to GROHE’s stand. One of the big attractions to the GROHE stand was its activity with celebrity TV chef Ed Baines, who has partnered with GROHE to support its Blue Home kitchen tap which dispenses filtered still, medium or sparkling water on demand.
This is the third in a series of partnered events with Ed Baines, who has been highlighting the many benefits of having access to pure, filtered water. On this occasion, he entertained the crowds with a series of live cooking demonstrations using water from both the Blue Home and the Red, GROHE‘s kettle hot water tap, as an integral part of his recipes. Mixologists, Eventology, were also on hand to serve up delicious mocktails using water from the GROHE Blue Home on the first day of the show to mark its opening.
GROHE’s UK Marketing Director, Raj Mistry, said: “We are delighted with the success of our first exhibition at Grand Designs Live, providing an important platform in the home development and building sector to showcase our kitchen offerings and encourage our guests to consider the benefits of unbottled and instantly available filtered water. Using filtered water from our Blue and Red not only has environmental benefits, but delivers an improved taste experience both in terms of delicious still and sparkling chilled water, as well as kettle hot water for drinks or to enhance flavours when cooking. Offering our guests the chance to taste the difference for themselves through mocktails and samples cooked by Ed Baines really brought the stand to life.”