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  • Gessi on ‘dreaming big’ in bathroom aesthetics

    730 565 Hamish Kilburn
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    Gessi on ‘dreaming big’ in bathroom aesthetics

    Success in design is based on pleasure, beauty and imagination. Innovative bathroom brand Gessi dictates the recipe to create a happier present: to revert to dream big…

    Forward-thinking bathroom brand Gessi has always worked in tandem with the excellences of Italian fashion, food and furniture.

    This includes collaborations and exchanges of ideas from which products and concepts transversal to the different disciplines are born, intended to interpret the present, improve life and plan the future.

    Image credit: GESSI

    “The future belongs to those who believe in the beauty of their dreams,” wrote Eleanor Roosvelt; this time full of uncertainties filled the man with anxiety, leading him to give priority to negative information and feelings, so it became more difficult to focus on good things, to imagine the future, especially an attractive future.

    Stress and anxiety prevent us from being able to dream. By drawing on imagination and dreams, it is possible to model the future with hope and optimism, such as the launch of a holistic Architectural Wellness program.

    2 modern showers in ceilings with marble walls

    Image credit: GESSI

    Have we stopped dreaming?

    “When my daughter was seven, one day she asked me what I was doing at work. I told her I was working in college – my job was to teach people how to draw. She stared at me in disbelief and then said: “do you mean that they forgot hot to draw?” – Howard Ikemoto (artist and art professor).

    There is something wonderfully simple in the way children see life. it’s a way of seeing where everything is possible and this means that they don’t see any reason why they can’t grow up to become an astronaut, a cowboy or a princess.

    For some reason, we stopped dreaming. We actually stopped believing that dreams were possible.

    “All men dream; but not equally. Those who dream at night In the dusty recesses of their minds wake up during the day to discover that it was vanity; but the dreamers of the day are dangerous men, because they can carry out their daydreams, to make it possible.” – T. E. Lawrence

    The founder of Gessi talks about the horizon line that goes away every time you try to reach it. “The real meaning of life” says the entrepreneur, “is in that path that brings you closer to the goal, not the goal itself and the values that accompany this path are as fundamental as the people who get on the boat with you.”

    Modern bathroom

    Image credit: GESSI

    In a few words is expressed all the philosophy of Gessi: a continuous trend towards improvement, positivity, courage and a success based on people, humanity and feelings. In a nutshell, the ability  to dream big.

    “The important thing is to start dreaming again,” says Mr. Gessi, “we need to imagine big, almost unthinkable things; new Eiffel towers, new pyramids, we need to go back to the moon”.

    That’s true, a pragmatic  need for tangible things, bridges, road, seems to be prevalent but we also need a new access to the poetry of things, to return to see butterflies in the city, to recreate an access to the imagination of beauty, of the magnificent.

    Why is it important to dream?

    Gessi recalls, according to scientific researchers, that once we project ourselves into a dream, changes begin to occur in our brain, we establish neurological traces that literally change our brain to make it look like the brain of the future. In other words, the brain begins to make us feel that the future we want to create has already happened.

    When we feel the emotions of our future- whether it’s gratitude, joy, freedom, abundance, enthusiasm, love and so on – creative thoughts in the mind can become real experience: the body receives the chemical signals of these emotions, essentially the body receives the signal that the event has already occurred.

    The greatest projects, the greatest entrepreneurial stories always arise from imagination. This is more true than ever for food, fashion and design industries.

    Gessi has always thought of the bathroom as “private spaces” of the living, where personal needs, exceeding the functional aspect, are satisfied at an higher level and in a high and “other” dimension by the everyday and the usual, therefore places that go beyond the reality of their hygienic function, they draw on the dream, the emotional sphere, the psychophysical pleasure.

    The bathroom brand believes that innovating means fulfilling dreams and anticipating needs. Its projects are born from creative freedom and from an always original trait, with a passion for objects that free themselves from codified and prescribed function to reinvent themselves to new uses: empathetic, friendly, enjoyable objects. Objects that improve people’s lives.

    Gessi is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

    Main image credit: Gessi

    Hamish Kilburn / 03.08.2020

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