The measure of intelligent hospitality is the ability to adapt. In his latest column, editor Hamish Kilburn explores this statement while explaining the motives behind Hotel Designs’ upcoming events…
Earlier this month, the long-awaited good news arrived that hospitality businesses were serving once more.
While that was a monumental leap forward amidst the coronavirus crisis, the fact that businesses would be required to shelter new social distancing measures (not something our industry is naturally good at) meant that brands, as well as consumers, had to adapt quickly in order to prevent hospitality from feeling hostile.
“The measure of intelligence is the ability to adapt,” is a memorable quote from Albert Einstein. Putting this into the perspective of the industry we serve– though I am hesitant to edit a legend like Einstein – I would like to alter this quote to read: “The measure of intelligent hospitality is the ability to adapt.”
The reopening of hospitality followed our debut Hotel Designs LIVE, which was our answer to adapting during lockdown. The one-day virtual conference included a carefully curated panel of international speakers who came together from all corners of the world to put their perspectives on technology, public areas, sleep and wellness on the record. One of the many key takeaways was that, post-pandemic, (at least in the short-term) public areas will not feel the same. Adapting as designers, architects, hoteliers and suppliers to meet modern consumer demands in order to create flexible and clean spaces, while embedding discreet technology to enhance the guest experience, was key for hospitality to reassure the post-coronavirus consumer to check-in once more.
Following the success of this virtual event, we are launching Hotel Designs LIVE part two, which will take place on October 13. To aptly continue where we left off, we are welcoming eco-warrior Bill Benlsey to become our headline speaker of the event in order to put sustainability through the editorial lens, a topic that has sadly suffered from neglect over the last few months.
The adapted fun doesn’t stop there. On November 12, after much internal deliberation with the team, we have decided that The Brit List Awards 2020 will be delivered in a virtual format. Though the event will be received differently this year, it will still mark the conclusion of our nationwide search to find the top designers, architects, hoteliers and suppliers who are operating in Britain. That quest started just a few days ago, when we opened this year’s applications and nominations, which are (as always) completely free. However, as we appreciate that the networking element of the event is much valued, we have decided to host a Brit List Winners’ Party, which will appropriately gate-crash MEET UP London on January 28, 2021.
On reflection, having worked through the last couple of turbulent months, adapting isn’t so bad. Like many, if not all, I miss my team and I am starting to forget what having a normal daily schedule feels like. But most of all, what I miss most about pre-Covid life, are the live events that both Hotel Designs and Forum Events are able to deliver in order to help bridge the gap between designers, architects, hoteliers, developers and suppliers.
So, it is therefore my pledge to you – our loyal readers – that our events will be back, bigger and better than ever in order to aptly serve in this new era we are now well and truly living, working and evolving in.
During August, Hotel Designs will be putting ‘Hotel Concepts’ and ‘Beds’ under the spotlight. If you would like to contribute to these topics, please do not hesitate to email me.
Editor, Hotel Designs