Year in Review: Top 7 bathroom products that launched in 2021

bathroom in natural materials featuring the Roca Ona range
730 565 Pauline Brettell
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Year in Review: Top 7 bathroom products that launched in 2021

Continuing with Hotel Designs’ ‘Year in Review’, we are grabbing our loofah, and stepping into the bathroom to list the top seven ranges and products that have caught our editorial attention and inspired us with that essential bath time combination of practicality edged with indulgence…

bathroom in natural materials featuring the Roca Ona range

Whether singing in the shower is your thing, or the more subtle option of a candlelit soak is your perfect end to the day, bathroom designs in the hotel industry have to be all things to all people. As discussed around our virtual round table this year, developers and designers are looking for timeless, while the guests are demanding personality. We think this list does a little of both.

Duravit: White Tulip

The White Tulip range, designed for Duravit by Philippe Starke, is based on the organic silhouette of a tulip in bloom. Every element has a sculptural feel, yet underpinning the graceful details and design is an attention to practicality and usability that is integral to any successful bathroom design.

Gessi: Hi-Fi Eclectic

HI-FI Eclectic_Linear moodboard

Image credit: Gessi

This design is all about combining contemporary technology with a hint of retro stereo technology. While the lines and dials are all about 20th century nostalgia, the functionality of this product is very much looking forward into the 21st century bathroom.

hansgrohe: Axor One

Design studio Barber and Osgerby added to the Axor One range with an additional 31 designed pieces, all of which embody the same minimalist, clean, sculptural aesthetic while offering enhanced functionality and intuitive control. Technology and function work together to tick boxes for sustainability and energy saving, while the lines and finishes all contribute to a contemporary design led range.

Kaldewei: SUPERPLAN ZERO

Close up of Kaldewei shower surface, Superplan Zero

Image credit: Kaldewei

The Superplan Zero with its super thin, super flat design, removes boundaries and smooths transitions, as the shower is integrated into the bathroom space, rather than remaining as a defined unit within it. Seamless design combined with clever technology that works no matter how much water you chuck at it.

KEUCO: EDITION LIGNATUR

A collaboration between KEUCO and TEAM7, a company specialising in handcrafted solid wood furniture, resulted in the Edition Lignatur range. The natural warmth of the handcrafted wood contrasts beautifully with the harder ceramic surfaces and brings a note of natural luxury into the bathroom.

Laufen: The New Classic

Designed by Marcel Wanders for Laufen, this range is indeed a classic, and one that combines practicality and innovation with designer lines. The soft curves of the washbasins and other elements of the collection sit beautifully on the furniture, making a strong and contemporary design statement that elevates the bathroom out of the realm of pure practicality into one of indulgence.

Roca: Ona

Ona bathroom design by Roca

Image credit: Roca

Contemporary design and the considered use of sustainable materials and technology all converge in this bathroom range with its soft lines and natural palette that feels like it is bringing a breath of the fresh Mediterranean air that inspired it, into the bathroom.

Duravit, Gessi, hansgrohe, Kaldewei, KEUCO, Laufen and Roca are all Recommended Suppliers of ours and regularly feature in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Roca

Pauline Brettell / 21.12.2021

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.