Inspired by the Mediterranean with soft shapes and geometric lines, Roca has launched Ona, its new collection that is all about simplicity and versatility…
In a typically innovative presentation, Roca went live from Barcelona with Ona, its new complete bathroom collection, in a round table launch that involved a broad range of some of the professionals involved in its design, development, and production processes as well as its communication campaign. The event included live link-ups to Roca factories in Anadia (Portugal) and Gavà (Spain) to learn about the production processes of the collection’s ceramic pieces and brassware.
The Ona Collection has “a timeless, highly functional and accessible design, respecting natural materials and having a transversal approach to sustainability,” said Marc Viardot Roca Group’s Corporate Marketing and Design Director, on revealing the first images of the complete range.
The range takes it inspiration from the Mediterranean way of life that is characterised by simplicity, care and connection. Reflecting a lifestyle that brings the outdoors into the home, the collection is about creating a relaxing retreat that connects the homeowner with nature.
“Ona is a Catalan word that means ‘wave’, a concept that takes us to the Mediterranean Sea, which is intrinsically linked to Roca,” said Danile Ayuso of Clase Bcn, the studio in charge of the art direction of the communication campaign.
Versatility is key to the collection, with its slim basins and subtle tap designs featuring a cylindrical and slender body with a flat rectangular handle, in perfect harmony with the shape of the spout. It considers the user needs on every level, from a comfortable WC height, to asymmetric design features that provide wider shelf space, along with soft close drawers for optimal storage. The gentle matt white colour can be complemented with furniture and accessories in the on-trend Mediterranean colours.
With innovation and sustainability at the core of the company ethos, designers were able to take advantage of materials like Fineceramic, which has been developed exclusively by Roca. Ona is a range that uses innovation in conjunction with design. It is designed as a collection that adapts easily to different spaces, and its clear and comfortable aesthetic make you feel at home across private and public spaces, creating a pleasurable, well-designed and safe place for family, hospitality and business clients.
With the launch of this new range, Roca continues to combine tradition and product knowledge with a passion for innovation and respect for the environment, all with the overriding aim of meeting people’s needs and contributing to the improvement of society’s wellbeing.
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Main image credit: Roca