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  • W Hotels arrives in Changsha with futuristic design scheme

    W Changsha
    730 565 Hamish Kilburn
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    W Hotels arrives in Changsha with futuristic design scheme

    Bright, bold and playfully fun, W Changsha has arrived sheltering a ‘uniquely eclectic’ design scheme that modern travellers expect from the W Hotels brand. The hotel opening marks the first W in central China – and the brand’s eighth property in the country…

    W Changsha

    The future is now, according to W Hotels, which has lit up the capital and largest city in Hunan province, China, with the opening of W Changsha. Owned by the Hunan Yunda Industry Group, the hotel is strategically located in the buzzing heart of the city and reflects the bright spirit of the futuristic and multi-dimensional city with a provocative and playful design inspired by space travel.

    A red ceiling with tables and seats in public area of lobby

    Image credit: W Chenghsa

    “W Changsha marks the eighth W hotel to open in China, one of the most influential markets in both travel and business, and we’re excited to bring W Hotels to more destinations across the country,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “Cities such as Changsha, with their future-focused residents and fast-growing millennial luxury market who crave the new and unexpected, are playgrounds of limitless possibilities for W.”

    Designed by the acclaimed Cheng Chung Design (H.K.) Ltd, W Changsha takes imaginative risks with daring new design forms celebrating Changsha’s rich heritage and modernity. In China, Changsha is also known as “Star City” and its name inspires the hotel’s design narrative featuring bold geometric patterns mixed with contemporary avant-garde artwork. Exclusively commissioned by the hotel, whimsical artwork such as the Schrodinger’s Cat series and the Zeta art installations explore the mystery of the universe through the W lens, creating unexpected encounters throughout the hotel.

    Upon arrival at W Changsha, guests are greeted by the iconic W logo, illuminated to resemble the surface of the moon. “Avenue of the Stars,” a mixed-media landscape combining digital, interactive, and sound art, transports guests to RUNWAY, a destination bar in the Living Room, the brand’s signature, socially driven spin on the traditional hotel lobby. Here, the “Pepper Man” sculpture invites guests to look up and marvel anew at the wonders of space within the context of Changsha’s local custom and culture.

    The hotel’s 345 guestrooms and suites offers modern luxuries and new-tech conveniences, with walls depicting planets, constellations, and discovery of the nebulae through a “meow eye cabin” LED screen emulating space exploration. From 26th floor to the highest floor on 28th, the triple-story Extreme – WOW Suite (the brand’s take on the presidential suite) incorporates more than 1,000 square meters of living and leisure space, including a private garden and a swimming pool, to make for a brilliant venue for private events amplified by the hotel’s signature service.

    After work or play, guests can kick-back by the reflection pool or make a splash at WET®, an expansive pool with a three-meter ‘Space Cat’ sculpture. The 24/7, fully-equipped FIT fitness centre offers weights and cardio as well as heart-pumping dance classes to burn calories before the celebration begins again. For guests who live by the brand’s ‘Detox.Retox.Repeat’ philosophy, AWAY SPA awaits to restore and revive their glow.

    “We are thrilled to debut the W Hotels brand in central China and mark another symbolic step for us as we continue to expand our luxury portfolio into new markets across the country,” said Henry Lee, President, Greater China, Marriott International. “As domestic travel continues to pick up tremendous momentum, we are bringing new and exciting brands such as W to the country’s emerging leisure destinations.”

    W Changsha is the latest W Hotel to arrive onto the global hospitality scene, which comes parallel to the brand marking its arrival in Rome. With now nearly 60 hotels, the W brand continues to defy design and hospitality expectations by breaking the boundaries and norms of traditional luxury wherever the iconic W sign lands.

    Main image credit: W Hotels

    Hamish Kilburn / 10.09.2021

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