W Hotels arrives in Changsha with futuristic design scheme

W Changsha
730 565 Hamish Kilburn
  • 0
W Hotels arrives in Changsha with futuristic design scheme

Bright, bold and playfully fun, W Changsha has arrived sheltering a ‘uniquely eclectic’ design scheme that modern travellers expect from the W Hotels brand. The hotel opening marks the first W in central China – and the brand’s eighth property in the country…

W Changsha

The future is now, according to W Hotels, which has lit up the capital and largest city in Hunan province, China, with the opening of W Changsha. Owned by the Hunan Yunda Industry Group, the hotel is strategically located in the buzzing heart of the city and reflects the bright spirit of the futuristic and multi-dimensional city with a provocative and playful design inspired by space travel.

A red ceiling with tables and seats in public area of lobby

Image credit: W Chenghsa

“W Changsha marks the eighth W hotel to open in China, one of the most influential markets in both travel and business, and we’re excited to bring W Hotels to more destinations across the country,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “Cities such as Changsha, with their future-focused residents and fast-growing millennial luxury market who crave the new and unexpected, are playgrounds of limitless possibilities for W.”

Designed by the acclaimed Cheng Chung Design (H.K.) Ltd, W Changsha takes imaginative risks with daring new design forms celebrating Changsha’s rich heritage and modernity. In China, Changsha is also known as “Star City” and its name inspires the hotel’s design narrative featuring bold geometric patterns mixed with contemporary avant-garde artwork. Exclusively commissioned by the hotel, whimsical artwork such as the Schrodinger’s Cat series and the Zeta art installations explore the mystery of the universe through the W lens, creating unexpected encounters throughout the hotel.

Upon arrival at W Changsha, guests are greeted by the iconic W logo, illuminated to resemble the surface of the moon. “Avenue of the Stars,” a mixed-media landscape combining digital, interactive, and sound art, transports guests to RUNWAY, a destination bar in the Living Room, the brand’s signature, socially driven spin on the traditional hotel lobby. Here, the “Pepper Man” sculpture invites guests to look up and marvel anew at the wonders of space within the context of Changsha’s local custom and culture.

The hotel’s 345 guestrooms and suites offers modern luxuries and new-tech conveniences, with walls depicting planets, constellations, and discovery of the nebulae through a “meow eye cabin” LED screen emulating space exploration. From 26th floor to the highest floor on 28th, the triple-story Extreme – WOW Suite (the brand’s take on the presidential suite) incorporates more than 1,000 square meters of living and leisure space, including a private garden and a swimming pool, to make for a brilliant venue for private events amplified by the hotel’s signature service.

After work or play, guests can kick-back by the reflection pool or make a splash at WET®, an expansive pool with a three-meter ‘Space Cat’ sculpture. The 24/7, fully-equipped FIT fitness centre offers weights and cardio as well as heart-pumping dance classes to burn calories before the celebration begins again. For guests who live by the brand’s ‘Detox.Retox.Repeat’ philosophy, AWAY SPA awaits to restore and revive their glow.

“We are thrilled to debut the W Hotels brand in central China and mark another symbolic step for us as we continue to expand our luxury portfolio into new markets across the country,” said Henry Lee, President, Greater China, Marriott International. “As domestic travel continues to pick up tremendous momentum, we are bringing new and exciting brands such as W to the country’s emerging leisure destinations.”

W Changsha is the latest W Hotel to arrive onto the global hospitality scene, which comes parallel to the brand marking its arrival in Rome. With now nearly 60 hotels, the W brand continues to defy design and hospitality expectations by breaking the boundaries and norms of traditional luxury wherever the iconic W sign lands.

Main image credit: W Hotels

Hamish Kilburn / 10.09.2021

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.