TUI Blue to expand in Asia with debut hotel in Vietnam to open in Spring 2020

730 565 Hamish Kilburn
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TUI Blue to expand in Asia with debut hotel in Vietnam to open in Spring 2020

TUI’s flagship hotel group, TUI Blu, has announced plans to expand its portfolio in Asia, debuting in Vietnam next year with TUI Blue Nam Hoi An hotel…

With the opening of TUI Blue Nam Hoi An hotel slated to take place in March 2020, the hotel brand is set to become the world’s largest leisure hotel brand, slated to expand its portfolio to more than 100 hotels by 2020:

TUI Group’s existing portfolio of own hotels in Asia includes three Robinson Clubs in the Maldives and in Thailand and three Riu hotels in Sri Lanka and the Maldives. In addition, TUI operates three concept hotels in the region. TUI Blue Nam Hoi An is the first hotel of the world’s leading tourism group in Vietnam. The resort, to be converted and extended in the style of the flagship brand, will expand TUI Group’s portfolio of long-haul destinations for European travellers.

“We see great potential for TUI Blue in Asia and have already started to pursue further growth plans. South East Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups,” said Sebastian Ebel, TUI Group Executive Board member is charge of Hotels & Resorts. “We also work with local partners”, said Thomas Pietzka, Managing Director TUI Hotels & Resorts. “We are investing in our first hotel in Vietnam in cooperation with our new joint venture partner TMG, a company with many years of experience in the tourism and hospitality sector in Asia. They ideally complement the expertise held by TUI Blue, which will be in charge operating the new hotel.”

The TUI Blue Nam Hoi An hotel features 318 rooms and is situated in a beachfront location on the fine sandy Tam Tien beach on the Central Vietnamese coast. Holidaymakers can combine their stay with a visit to the coastal town Hoi An. Its well-preserved old town with numerous canals and diverse architecture is a UNESCO World Cultural Heritage site. “Vietnam is a perfect hotel location for travellers interested in culture”, said Artur Gerber, Managing Director TUI Blue. “The country offers ideal conditions for guests wishing to combine their stay with authentic experiences in the region. From 2020, we will label corresponding hotel offerings as ‘TUI Blue For All‘.”

Main image credit: TUI Group

Hamish Kilburn / 06.09.2019

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