Rockwell Group completes The Kixby Hotel, which is located in a storied Beaux-arts building in Herald Square, New York…
Rich in history, pulsing with life, and constantly changing, Herald Square feels like the true crossroads of Manhattan — a neighborhood whose often-overlooked architectural splendor reflects its Gilded Age roots.
Now, with the rebirth of one of its storied buildings, Herald Square is about to get the hotel it deserves.
Kixby reclaims the stunning 1901 building that housed a legendary luxury hotel, the Collingwood, a century ago. With public spaces designed by Rockwell Group, Kixby will bring sophistication, history, and wit to Herald Square — along with a sense of intimacy, warmth, and the personal attention of a true boutique hotel.
“Herald Square has always been the heart of New York, and, at this time of resurgence, Kixby will give guests a prime place to experience it,” said co-owner and managing partner Justin Arest, whose family has operated a hotel on the site since 1995. “The area, known to many as being home to the Macy’s flagship and once to the New York Herald, has been reinventing itself over the past two decades.” It has become the ideal mix of history, energy and personality, drawing the best traits from neighboring NoMad and Times Square. Kixby will reintroduce many to the neighborhood that, in the early 1900s, was a stone’s throw to the flagships of Tiffany & Co., B. Altman & Co., and Gimbels.â€ Today, Kixby’s location puts the Empire State Building, shopping, Broadway theaters, the High Line, Grand Central Station, Bryant Park, Hudson Yards and many other attractions within a walk or easy commute.
Black Tap, whose prize-winning burgers and CrazyShake milkshakes have earned raves worldwide, opened the brand’s first flagship location inside Kixby, with their signature NYC-inspired dining room where graffiti and neon meet black and white tiles and exposed brick. Like Kixby, Black Tap offers a smart spin on tradition with inspiration from classic burger joints and an old-school New York vibe. Designed by Rockwell Group, the restaurant features a stand-alone CrazyShake Bar, an installation made of 4,000 custom-designed cassette tapes, and an oversized neon boombox.
On the hotel’s roof with the Empire State Building as its backyard Julie Mulligan and Chris Barish from the Black Tap team partnered with Kixby on The Lookup, a rooftop bar with smart bar bites and cocktails curated by mixologist Pamela Wiznitzer, formerly of the Seamstress and the Dead Rabbit. Both the restaurant and the rooftop lounge mix a playful edge with sophisticated, old-world style that syncs perfectly with Kixby’s spirit.
A green wall with a neon sign greets guests in The Lookup. The three-season space has a summery, crisp, and clean aesthetic, with black and white elements that draw the spirit of Black Tap up to the roof. Tabletops and furniture in bright colors give the space a playful feeling.
In its previous life as the Hotel Metro, the hotel earned a loyal repeat clientele from around the world. Many on the hotel’s team, including its general manager, head of housekeeping and director of sales, have been with the property for 25 years and will stay to welcome guests at Kixby. Arest’s partners in Kixby are Ira Drukier and Richard Born of the renowned BD Hotels, which owns some of New York’s most stylish lodgings.
A namesake character will also animate Kixby. Mr. Kixby is a compilation of the known and imagined characters that have lent themselves to Kixby’s history. He was a resident of the original Collingwood and tended bar there in the early 20th Century. Local lore paints English-born Mr. Kixby as a fabulous raconteur, pioneering artist, and inventive mixologist — a dapper, whimsical, slightly rakish presence.
Kixby takes inspiration from his name and his spirit; its understated luxury blends Beaux-Arts splendor with clean, modern style that embraces and energizes guests from the minute they enter.
Kixby’s fresh, forward-looking spin on history starts in its lobby. Working with Arest, Rockwell Group crafted an atmosphere that has a modernised members-only club feel, with a mix of classic elements, such as rich hardwood floors and fluted dark wood paneling. Modern takes on traditional furniture in plush fabrics like velvet and leather nod to the hotel’s past. A feature wall comprised of bronze screens a latticed work of art inspired by New York’s classic metal elevator gates illuminates the room.
“Rockwell Group had an amazing opportunity to create a collection of spaces that brings a new social experience to the hotel,” says Shawn Sullivan, Partner, Rockwell Group. “Juxtaposing modern and traditional, our design concept embraces the building’s history while adding a contemporary layer that feels vibrant and relevant today.”
Guests are greeted at a front reception desk crafted with warm woods and reflective slatted metal. Kixby associates will be ready with iPads to offer swift check-ins and answer any guest questions. Walking through the lobby, past a curated â€œbook cabinet featuring New York-themed books, leads to the hotel’s cocktail lounge, Lot 15, which is also operated by the Black Tap team, and offers guests and locals a destination to experience old-New York mixed with elegant yet approachable cocktails and delicious fare. Executive Chef Stephen Parker curated a menu that evokes nostalgia through classic dishes with modern-day twists, such as a bite-sized Hot Honey Crispy Chicken Skins and Wagyu Steak Sandwich, as well as a Sweet Tooth section. The cocktail menu by Mixologist Cameron Shaw showcases familiar yet elevated options like a vegan Whiskey Sour with bonded bourbon and aquafaba, and the Airmail, a Daiquiri and French 75 lovechild with honey.
Lot 15 has a gritty, sophisticated feeling, with a dark palette that features gold accents, exposed brick and charred black wood walls in a chevron pattern. With black leather banquettes, high-top seating, custom drapery, art installations by contemporary muralist Fumero, and even its own DJ booth, the space is a destination in itself unlike anything else in the neighborhood.
Guestrooms feature a stylish palette of periwinkle blue and charcoal gray. For the hotel’s clean-lined furniture, Arest sought out a unique source: Amish and Mennonite craftspeople in Ohio, who worked with him to customize the Kixby’s solid oak furniture. The cleverly designed dressers conceal a hotel safe and a mini-fridge. Side tables, next to the hotel’s plush beds outfitted in MATOUK linens, feature two electrical outlets and two USB ports each — a thoughtful detail that’s often overlooked in some hotels. Even the numbers on each room have been hand-selected by Arest; crafted in solid brass, they also capture the hotel’s fusion of classic and modern. Bright, elegant marbled bathrooms feature Brizo fixtures with rain shower heads and hand showers, as well as lighted mirrors, bath amenities by New York-based apothecary MALIN + GOETZ and luxurious bathrobes made by Frette.
Main image credit: The Kixby Hotel