Ritz-Carlton to debut in Montenegro

730 565 Hamish Kilburn
  • 0
Ritz-Carlton to debut in Montenegro

Marriott International has signed an agreement to introduce the Ritz-Carlton brand to Montenegro, with the aim to usher in a “new era of elegance” to the chic LuÅ¡tica Peninsula…

Hotel giant Marriott International has signed a “milestone agreement” with Northstar D.O.O. to bring The Ritz-Carlton brand to Montenegro. Under the plan funded by Al Yasra, The Ritz-Carlton, Montenegro and The Ritz-Carlton Residences, Montenegro are scheduled to bring the brand’s unrivalled elegance and legendary service to the country in 2023.

“With its striking views of the Adriatic coast, Montenegro has quickly become a favourite Mediterranean destination for global travellers,” said Carlton Ervin, Chief Development Officer – Europe, Marriott International. “The signing of The Ritz-Carlton, Montenegro highlights the demand for our luxury brands in this exciting region. Combining the country’s serene, natural beauty together with the brand’s legendary service makes Montenegro the perfect destination for The Ritz-Carlton guest.”

Slated to rise in a prime position on the Western tip of the chic Luštica Peninsula, the hotel and residences are expected to boast panoramic views over the glittering Adriatic Sea. Planned to be accessible by car in 30 minutes from Tivat International Airport or two hours from Dubrovnik International Airport, the coastal property is expected to allow guests and residents to make an unforgettable entrance via the sea at a planned private jetty.

Design plans for the hotel’s 120 elegantly appointed guestrooms and suites envision relaxing sanctuaries for guests, with simple local design planned to merge discreetly with contemporary technology, all with the aim of enhancing the natural beauty of the location. The project’s plans call for low-rise buildings that would blend into the terrain while maximizing sea and sunset views for guests, residents and visitors alike.

Plans call for expansive outdoor event spaces with unobstructed views to create ideal settings for hosting memorable gatherings, alongside creative pop-up activations offering seasonal bar and restaurant options. Adventurous activities, such as mountain biking and nature trail hikes, are also being planned for guests to enjoy. Ambassadors of the Environment, a hands-on, educational program developed by Jean-Michel Cousteau’s Ocean Futures Society in collaboration with The Ritz Carlton, is expected to offer programming that highlights the extraordinary natural reserves surrounding the property, striving to encourage guests of all ages to understand how their actions can help preserve natural resources for future generations.

“The success achieved on this project, bringing the legendary Ritz-Carlton brand to Montenegro, is a result of dedicated work by all parties involved, both from our company, Marriott International, and the Government of Montenegro,” said Mohamed Al Sager, Chairman, Al Yasra. “This is not only a business success, but a personal accomplishment as well. When I first visited Montenegro on holiday, I fell in love with the natural beauty of the country and knew I wanted to be a part of its future development. What began as just a dream has today become a great project on a clear path of execution.”

The hotel and residences are planned as part of a mixed-use development that is poised to include sprawling villas, manicured gardens, a yacht club and a sparkling beach cove. The Ritz-Carlton Residences, Montenegro is expected to offer 180 apartments and 48 villas and is scheduled to complete the first phase of construction in 2023, with the final phase scheduled for completion by 2028. Residential sales are slated to begin in 2020.

Main image credit: Marriott International

Hamish Kilburn / 24.09.2019

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.