Registration is now open for Independent Hotel Show 2021

The innovation stage at Independent Hotel Show
730 565 Hamish Kilburn
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Registration is now open for Independent Hotel Show 2021

Following an unstable period where all live events were down due to the outbreak of Covid-19, The Independent Hotel Show 2021, which Hotel Designs is a proud media partner of, has just announced that registration has opened for the headline event that will take place at Olympia London on October 4 – 5…

The innovation stage at Independent Hotel Show

Have you heard? Independent Hotel Show London, presented by James Hallam, will return to Olympia London on October 4 – 5 2021 – and visitor registration has just opened.

Independent Hotel Show will bring together professionals from across the independent, luxury and boutique hotel sector for the first major industry gathering of 2021.

A carefully curated selection of more than 300 innovative businesses representing the variety and diversity of the hotel sector – including transformational hospitality tech, high end design and unique in-room f&b solutions– will be on hand to discuss their latest products and services.

Elena Attanasio, Event Director for Independent Hotel Show, commented: “We’ve been overwhelmed by the enthusiasm of our exhibiting companies and partners. It’s clear that the industry can’t wait to come together, meet face to face and do business at the leading event for the UK independent hotel market.”

The 9th edition of the show will see the return of the Innovation Stage, in partnership with eviivo and dressed by sofa.com, where hoteliers and hospitality leaders (including our very own editor Hamish Kilburn) will discuss all the trends and issues most relevant to the 2021 industry, from rebuilding the urban hotel market to destination gastronomy to navigating the return of the corporate traveller.

The Social Business Space will once again provide a hub for the industry to meet with peers and discuss best practice, while new addition The Tech Solutions Bar in partnership with HOSPA will enable hoteliers to seek out expert, objective advice on solving their technology pain points. Guests at the show will also be able to network and relax in expanded feature area, The Lobby presented by IH Connects.

After an incredibly difficult year for the hotel and hospitality sector, the Independent Hotel Show Awards will once again be celebrating the winners of the Independent Hotelier Award and the GM of the Future Award, in partnership with The Master Innholders. The award ceremony will also celebrate the winners of The Good Hotel Guide’s Cesar Ritz Award, given to the UK’s 10 best hotels.

Peter Hancock, Chief Executive of Pride of Britain Hotels and Independent Hotel Show Ambassador, commented: “Wild horses could not keep me away from Independent Hotel Show this year, firstly because it’s one of the most informative events our industry has to offer and secondly because I am lucky enough to be involved in the awards presentations on 4 October. Wise hoteliers from all over the UK will be there to learn from their peers and from other industry experts in a stylish and pleasant setting. What’s not to like?”

Serena Von Der Hyde, Partner at Georgian House Hotel and Director at Victorian House Hotel added: “As a hotelier, Independent Hotel Show is the best show for me by far because of all the stands and the different sessions on the stage, I would say that 95 per cent of it is relevant to me, compared to larger shows. I’m also much more likely to bump into colleagues of mine and like-minded people, so for me it’s the best show that I attend.”

To learn more about everything on offer at Independent Hotel Show 2021, and to register for your complimentary pass, visit www.independenthotelshow.co.uk 

Main image credit: Independent Hotel Show London

Hamish Kilburn / 16.07.2021

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.