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  • New hotel in Santa Monica debuts ‘looser kind of luxury’

    730 565 Hamish Kilburn
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    New hotel in Santa Monica debuts ‘looser kind of luxury’

    The 271-key Santa Monica Proper, designed by Kelly Wearstler, introduces a looser kind of luxury with interiors inspired by the natural coastline… 

    A new hotel has emerged in Santa Monica that is said to disrupt the luxury hotel scene in California. Juxtaposing Hollywood glamour, Santa Monica Proper, designed by internationally acclaimed designer Kelly Wearstler, describes itself as embracing ‘looser luxury’ with an emphasis on wellbeing and holistic wellness.

    The hotel, which is currently in soft-launch phase, is situated in the district around 7th and Wilshire, which is considered to be a rising hub of creative energy with upscale conveniences and wellness activities in any direction—and the beach and bike path only blocks away.

    Using Santa Monica as muse, Wearstler took cues, motifs and hues from classic Santa Monica history. With room designs distinct to each building, the clean-lined environments are grounded in a bold, neutral scheme of subtle organic textures, materials, and natural elements: sandy palettes, light hardwoods underfoot; grasscloths, and floor-to-ceiling windows. To further enhance the site-specific, artisanal feel in public spaces, Wearstler has collaborated with the finest names in L.A. art for original artworks and monolithic installations, such as Ben Medansky, Morgan Peck, Tanya Aguiniga, Len Klikunas, and Bradley Duncan.

    close up of soft headboard and comfy looking bed with white sheets

    Image credit: The Ingalls

    Meeting the needs of the modern traveler, each room is well-appointed with specially designed furniture and signature Proper beds dressed with Bellino and Fili D’oro linens. State-of-the-art technology includes the Proper App and mobile room keys and checkout. In addition to curved floor-to-ceiling windows, balconies and garden terraces offer plenty of natural California light.

    Integrated into a Proper stay is the 3,000-square-foot flagship collaboration with celebrated wellness practitioners Martha and Roger Soffer. Following a philosophy that bridges the physical, mental, and spiritual, hotel guests and locals can explore 10,000 years of Indian wellness principles through therapeutic massage, steam and oil treatments, cooking, yoga, and meditation.

    The hotel, which offers its guests a front-row perspective over unspoilt ocean, is expected to be fully completed and open by September 2019.

    Main image credit: The Ingalls

    Hamish Kilburn / 25.07.2019

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