MEET UP London, under the theme ‘Inspiring Creativity’, will welcome two award-winning visionaries to explore the concept of using sensory experiences in international hotel design…
Hotel Designs has invited an award-winning sound designer and functional music innovation expert Tom Middleton and award-winning research entrepreneur Ari Peralta to become headline speakers at MEET UP London.
“The visionaries will respond to MEET UP London’s theme by immersing our audience into a sensory experience like no other before.”
The event, which takes place on May 13 at Minotti London, will be carry the theme of ‘Inspiring Creativity’, and will further bridge the gap between designers, architects, hoteliers, developers and suppliers.
Applying principles of neuroscience, behaviour and psychology, the visionaries will respond to MEET UP London’s theme by immersing our audience into a sensory experience like no other before. This will be followed by an engaging talk, entitled: “Amplifying Wellness: Using Sensory Experiences To Innovate International Hotel Design”. The talk will discuss how and why sound should be considered when designing the hotel of the future. From Jet Lag to Mindfulness solutions, their unique collaboration represents the synergy and creativity needed to future-proof hospitality.
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- Image caption: MEET UP London 2019 took place at Minotti London’s showroom, welcoming more than 200 interior designers, architects, hoteliers, developers and suppliers. | Image credit: MEET UP London
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- Image caption: MEET UP London 2019 was themed 30 Under 30
“As the boundaries of our industry widen, designers, architects, developers and suppliers are willing to reach new depths to find innovative and meaningful ways to evolve the hotel experience,” said editor Hamish Kilburn who will host the evening’s event. “I believe it is, therefore, perfect timing to invite both Tom and Ari to share their wealth of knowledge and experience in this subject with the aim to inspire the leaders of our industry to think beyond conventional architecture and interior design.”
The pair, who in 2019 gave a powerful keynote on the ‘future of wellness’ for Innovation Day’s (ID19) at Marriott International HQ, are on a mission to engage with the hoteliers, designers and architects to highlight how the sensory experience could enhance the overall guest journey.
About the speakers
Image caption: Tom Middleton in the studio
Tom Middleton is a true polymath who literally wears many hats, including a pioneering electronic musician, award-winning sound designer, DJ and producer, a certified Sleep Science Coach, trained in Mental Health First Aid, and Co-Chair on the AFEM Health Group. He has toured the world and performed to millions observing the positive affects of sound, and has shared the stage with Mark Ronson, Lady Gaga and Kanye West.
Middleton regularly speaks on panels covering sensory customer and guest experience, immersive wellness, sound architecture, how to sleep better, workplace wellbeing and mental health.
Creator and innovator of empathic science-backed functional music and soundscapes for mental, physical and emotional health and wellbeing, relaxation, mindfulness, focus and productivity.
His mission is to rescore the soundtrack to life with functional, transformational soundscapes, music and immersive experiences to help tackle stress, anxiety, burnout and sleep deprivation. Middleton aims to do this by applying principles of the neuroscience and psychology of sound, listening, breathing and human behaviour.
As YOTEL’s chief Sound Architect for eight years, he developed smart and cohesive soundtracks to optimise guest experience.
His most recent work includes content for meditation and sleep app Calm, a collaboration with Nissan to create a zero-emission lullaby and Breathonics for Silentmode – the first passive fitness platform for guided breathwork and music on the Appstore.
Middleton believes the science of sound, combined with mindful listening and conscious breathing within holistic multisensory environments can help us relax and reduce stress, be more happy, healthy and productive.
Image caption: Ari Peralta
Ari Peralta is an international award-winning research entrepreneur working alongside a global network of scientists, immersive technologists and artists, developing wellness-led sensory initiatives across a wide range of industries.
By 2019, after two decades working in media research (Nielsen), medical marketing (ALO), immersive and strategic development (ProFix), he co-launched Arigami, an independent innovation consultancy dedicated to helping organisations design healthier and happier environments.
Today, Peralta is a Forbes recognised provider for wellness and sensory-based strategies within hospitality, mobility, retail and healthcare. Arigami powers holistic innovation programs for startups, corporates and academic labs seeking to mitigate anxiety by developing transformative immersive and service design solutions for complex human problems within wellness, sleep and human performance. Besides leading his firm, Peralta dedicates much of his time guest lecturing at universities, speaking at international conferences and volunteering for organisations that promote STEM education for children.
How to attend
EARLY BIRD SUPPLIER TICKETS*: £99 + VAT (expires on March 31) | CLICK HERE to purchase your tickets.***
EARLY BIRD BUYER TICKETS*: £10 + VAT (expires on March 31) | CLICK HERE to purchase your tickets.***
Exclusive headline partner: Hamilton Litestat
Exclusive style partner: Minotti London
Event partner: Crosswater 
* Those eligible to purchase Supplier Tickets must be industry suppliers.
** Those eligible to purchase buyer tickets must prove that they are an interior designer, architect, hotelier or developer.
***Hotel Designs’ Early Bird promotion ends on March 31. After this time, tickets for designers, architects, hoteliers and developers will inflate to £20 + VAT and supplier tickets will inflate to £150 + VAT.
