Inside Selina Brighton, a new rough-edged boutique jewel

730 565 Hamish Kilburn
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Inside Selina Brighton, a new rough-edged boutique jewel

Selina Brighton is a 31-key boutique hotel that is about to open its doors to an experience-led hospitality adventure on the South Coast. Ahead of its opening, editor Hamish Kilburn takes a peek inside…

Selina, the experience-led hospitality group for the modern nomadic traveller, has opened its third property this summer with the launch of Selina Brighton in the heart of the vibrant, boho city centre.

The timely arrival of Selina Brighton offers what is describes as the ‘ultimate staycation in 2020 and beyond’, and boasts unparalleled sea views from each of its 31 uniquely designed private rooms, suites and shared rooms. 

Playful, colourful and just a little bit cheeky is what we seem to be gathering from the hotel’s style – we’ve also been told to expect the unconventional.

Image credit: Selina

“We’re thrilled to bring our unique Selina concept to one of the most exciting cities in the UK, and in such a thriving and bohemian neighbourhood full of culture, individuality and a place to cultivate hedonism and escape social restrictions,” said General Manager, Hugo Carvalho. “We can’t wait to open our doors and provide a new hub for the Brighton community; a fairground for daring and unadulterated fun.” 

Selina sign above the entrance

Image credit: Selina

Designed to reflect Brighton’s ocean-front location and the city’s creative spirit, interior designer Tola Ojuolape collaborated closely with Selina’s workshop team, using materials that represent and embrace the community. As a result, each of the rooms has been given a quirky and whimsical twist, offering something new and unique to the accommodation sector in the city.

31 rooms range of categories including lofts, suites, family rooms that accommodate up to four, standard and micro-sized double rooms, with a further 19 opening in 2021 including shared community rooms which fit up to six guests. 

Social spaces are inherent in each of Seina’s properties, and the brand will be hosting specially curated programming, engaging workshops and unique pop-ups throughout the year in its Brighton property that are in-line with new social distancing guidelines.

The aptly named restaurant, The Old Pier, is set to become a Brighton favourite, serving a range of delicious dishes with a side of sea views, including sourdough focaccia with whipped burrata and fermented honey, Mexican style cactus salad and mac’n’cheese croquettes with truffle mayo. 

The understated lobby area will also be utilised as a social space for guests and locals alike, offering a grab and go coffee shop for your morning pick-me-up, as well as a sizable retail space selling products from local brands.

In addition, and to answer modern demands, a co-working space will also be launching for locals to use as a community hub with artwork created and curated by local artist Amy Isles Freeman, whose work themes around female sexuality, freedom and joy.

Selina currently operates +70 urban, beach, jungle and mountain-side locations across 20 countries worldwide and is developing a global infrastructure for nomads and remote workers who want to make the world their classroom, office, and playground.

Main image credit: Selina

Hamish Kilburn / 21.08.2020

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