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  • Insane hotel concepts for the post-pandemic world

    730 565 Hamish Kilburn
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    Insane hotel concepts for the post-pandemic world

    To celebrate Hotel Concepts being this month’s ‘Spotlight On’ feature, here are some insane hotel renderings that offer drastic solutions for hospitality and hotel design in the post-pandemic world…

    Let’s face it, it’s going to be a while before the industry reflects the same buzz and energy as it did before the Covid-19 outbreak. Protocols around cleaning and social distancing are inevitably changing the way in which hotels are used and perceived. With this month’s Spotlight On feature being on Hotel Concepts, we have decided to look past incredible architecture and have instead identified three new perceptions on how hospitality and hotel design can adapt post-pandemic.

    A pre-warning: they are a little ‘out there’, but how else is the industry expected to develop, evolve and challenge conventional theories?

    The human zoo hotel, conceived by Bill Bensley

    Image credit: Bill Bensley

    Earlier this year, the eco warrior Bill Bensley – who is confirmed as our headline speaker at Hotel Designs LIVE – responded to a hotel brief by designing a hotel where guests are caged while wild, exotic animals roam free. The ‘human zoo’ hotel concept, which will be targeted to luxury travellers who are seeking for unparalleled experiences, will shelter 2,400 ‘human cages’ that will actually look more like high-end, design-led guestrooms that frame an uninterrupted and uncorrupted view on natural the wildlife below.

    The site where the hotel is being conceived is situated on a 2,000-hectare plot, which will reinstate wetlands to encourage biodiversity. With the concrete aim being firm to free wildlife from captivity, Bensley’s concept has recently reached a milestone, gaining approval from Southern China’s Communist Party to relocate abused animals from zoos in the country, to be released onto the roughly 2,000-hectare piece of land where the ‘human zoo’ will be located.

    Although the concept was drawn up before the pandemic, it is an interesting idea nonetheless to flip the luxury consumer journey upside-down. By doing so, the Bensley has yet again put the emphasis on wildlife, nature and sustainability, all of which have experienced neglect amongst the chaos of Covid-19.

    The hotel of the future according to Gettys Group

    The (potential) future of hotel sleep, as imagined by Gettys Group

    Image credit: RC Aradio of Blue Core Creative/Getty Groups

    Since June of this year, Getty Group has been developing concepts that aim to address the significant industry-wide challenges posed by Covid-19. 325 hotel owners, designers, architects, and hospitality educators are participating in the research, including brands such as citizenM, Four Seasons, Hilton, IHG and Marriott.

    Technology and personalisation (two topics we will explore in Hotel Designs LIVE) continue to play important roles. ‘BedXYZ’, which is described by Gettys Group as an “optimised and gamified sleep platform,” involves temperature-regulating engineered fabrics in the guestroom. Meanwhile, touchless technology will allow guests to control the room’s lighting, scent, sound, temperature and even the firmness of the bed via their smartphone.

    Al fresco guestrooms

    a room in the middle of nowhere

    Image credit: Zero Real Estate/Appenzellerland

    This isn’t anything new; Jade Mountain in Saint Lucia, for example, is an architectural marvel with its innovative concept to remove the fourth wall in order to open up the interiors to the natural elements. However, new hotel concepts have emerged recently that are showing completely open-air rooms in the middle of nowhere. One of the developers that is leading the way is the aptly named Zero Real Estate. The theory behind the layout, with the bed being perched on a wooden platform, is that the natural landscape becomes the backdrop. Removing surfaces altogether to eliminate boundaries is a drastic strategy in the post-pandemic world, which will not work for everyone, but it certainly works to deepen one-off experiences for luxury modern travellers.

    If you have a hotel concept that you would like us to explore, please tweet us @HotelDesigns. If you would like to participate in Hotel Designs LIVE, where many of the above topics will be explored, click here.

    Main image credit: Zero Real Estate

    Hamish Kilburn / 12.08.2020

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