Industry insight: adapting public areas to the “new normal”

730 565 Hamish Kilburn
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Industry insight: adapting public areas to the “new normal”

Hotel Designs is on the hunt for stylish ways to adapt public areas. Reintroducing Adrenalina, the upholstery label by DOMINGO SALOTTI…

The Adrenalina first made it onto Hotel Designs’ radar in 2018. The Sir-Pent was a functional, quirky and certainly different furniture option. Two years later, in a very different landscape, we believe its design is ideal for the post-pandemic hospitality world.

Adrenalina is the upholstery label by DOMINGO Salotti, born in 1999 with the intention of “breaking the mould”. Adrenalina’s innovative and iconic styles continue to attract the attention of designers who specify our collections for their projects in hotels, restaurants, spas and social spaces around the world.

Each Adrenalina’s piece is the result of a collaboration between cutting edge designers and the knowledgeable and experienced craftsman in our workshop. Each style is 100 per cent hand-made and 100 per cent made in our workshop in Italy.

Adrenalina’s core busines is contract with designers and specifiers of commercial spaces tending to be the brand’s biggest fans and so the companies most important clients. The radical changes brought on by the recent outbreak of Covid-19 have had a considerable impact on the contract market. The last few months at Adrenalina have been quite a journey!

Image credit: TIGRAM by Adrenalina

These months have been an unprecedented experience for everybody, client and company alike. We have all experienced a radical interruption of our everyday routine (both at work and at home). Everybody is now trying to guess what their “new normal” will look like.

Much has been written on the future of workplaces and commercial spaces in general.  Being one of Adrenalina’s big markets, we have been keenly following these conversations. One theme everybody would appear to agree on is that the new normal will be a blend of homeworking, virtual collaboration and physical space. People will spend more time working from home, but these months of lockdown have also made us realise that there is no virtual substitute for the authentic face to face interaction that happens at work. Smart working has its advantages, but it does not promote human connection.  Human connection is not only the antidote to loneliness and isolation, but, more importantly, it is the main instigator of new the ideas and innovation that spark from causal conversations.

The physical office, our workplaces and the need to socialise at work are here to stay. We now need to work out how to reshape them. How can we bring people back to work in spaces that will promote collaboration and opportunities for human connections while respecting new safety guideline and maintain social distancing? How can we maintain aesthetically pleasing environments whilst at the same time creating safe, clean and socially distanced workplaces? This is where Adrenalina with its playful, joyful and iconic pieces can really help.

While we are still learning about the virus and workspace scenarios are still changing, the general recommendation from architects, designers and interior experts is not to take any radical decision with regards to your workplace. There is a lot you can do to adjust commercial premises to respect the new guidelines and adjust the space to your new needs. Look at your workspace with a new pair of eyes and an open mind (or better yet, hire a specialist to do that on your behalf).

Although there is not a one-size-fits-all solution, there are many Adrenalina products that have already inspired and helped many of our clients to solve these problems.

Modular systems

New social distancing rules are affecting the number of people allowed in a workspace. Meeting rooms, labs, break out spaces are being repurposed to create additional seating to address the issue in the short term.

Image credit: SIR-PENT by Adrenalina

Adrenalina modular systems have helped many of our clients creating additional desk stations and pods as companies bring people back into workplaces after the initial phase of lock down. Adrenalina modular soft seating structures are made of panels and blocs that can easily connect by a bayonet system or by hidden magnetic connectors.

The newly reconfigured layouts do not have to be a permanent solution either. The same panels and blocks can be used to create different layouts every time you need. Using one of Adrenalina’s modular structures means that once the Covid-19 emergency has ended you can still use your furniture adapting them to your changed conditions.

All our modular products can be integrated with technical devices (plugs, phone chargers, lightings etc.) and customised to better suit your project’s requirements. Ad hoc solutions can also be studied to add additional devices such as screens, tablets etc.

The systems below are favourites of designers facing the challenge of dividing open spaces to create social distancing:

Seek the advice of your favourite designers or contact our in-house team of creatives if you need help configuring your layout.

Multipurpose furniture

These unprecedented times have forced many logistics changes on a lot of companies. It is difficult to experiment with design geometry reconfiguring workspaces while budgets shrink and you have little idea of what the future is going to look like. The trick should be to allow your mind to be open and your workspace to be flexible, so that you can all evolve and adjust with the change of conditions.

Image credit: MAJI by Adrenalina

Adrenalina acoustic seating is useful to take phone calls or to do some heads-down work in isolation from background noise (check our styles GEA HIGH BACK, WOW, SLY). Adrenalina high back pieces can be used in waiting areas or in restaurant and bars to create areas for small group to gather (GEA high back chairs and Sofas / SLY  / MICROMEGA just to name a few). The Gea High Back seats placed around a table can easily create a restaurant booth for diners, a private environment to have a meeting or produce some teamwork.

Single modules from our banquettes systems can work as a solo seat-desk or can become a starting point for a composition of multiple elements (stations, nukes, pods, row of desks).

The MAJI office PODS can easily be turned into desk stations thanks to the way the panels link, which allows the composition to be set up and dismantled as required.

Bigger focus on health and hygiene

Cleanliness is here to stay. Sanitising will have a bigger place in our lives. Not only our hands – it has been proven that disinfecting and cleaning provides employees with a sense of security.

Image credit: Adrenalina

Adrenalina are integrating hand sanitiser and surface cleaners into some of the furniture (MAJI). Equipping desk stations and office pods with hand gel dispenser or surface cleaning products in order to reassure your staff.

Integrating sanitising products into our furniture will help promote hygiene in the workplace and will also help promote new behaviours. With surface cleaners built into the furniture, your staff will be prompted to clean surfaces before leaving a meeting, or before starting one. This will serve to enhance your staff’s sense of safety.  Making sanitising products readily available to staff will also signal to employees that their wellbeing matters.

The Adrenalina’s in-house team of designers can advise about ways to integrate sanitising products into your chosen furniture.

Growing evidence that the Covid-19 virus can remain airborne for longer than originally believed is drawing a lot of attention to the quality of the air in enclosed public spaces. Increasing ventilation with outdoor air as well as air filtration will help mitigate the spread of airborne germs.

Opening windows to let fresh air come through remains one of the best defences against airborne germs. When talking about enclosed places, being able to monitor the quality of the air and/ or the rate of airflow is important.

SIR-PENT by Adrenalina can be equipped with JSMART, an innovative air monitoring system and air purifier for the indoors. JSMART uses an ornamental plant as a filter. Once connected to the relative app, it monitors and helps control temperature, humidity and pollutant levels indoor.

Domingo/Adrenalina is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here.

Main image credit: Domingo/Adrenalina

Hamish Kilburn / 05.08.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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