Hyatt Regency San Francisco – harnessing the creativity of the city

The newly reimagined Hyatt Regency San Francisco Downtown SoMa, designed by the multi-faceted, bi-coastal interior design firm BHDM Design, has been created to celebrate community, art and sustainability with a defined palette throughout the hotel…

firplace, marble, and artwork in the public spaces of Hyatt Regency San Francisco Downtown SoMa

Hyatt Regency SoMa ,akes a strong design statement with layers of different textures and art mediums while providing a pleasing atmosphere perfect for business and leisure travellers alike with spaces that seamlessly transition from day to night activities. The neutral grey and cream colour palette with luxurious wood finishes throughout serves as a backdrop for the bespoke art that is the focal point of the hotel’s sleek and polished design. In partnership with the Academy of Art University of San Francisco through a scholarship program, Hyatt SoMa is adorned with art by local students and alumni – photography, paintings, sculptures, and mixed media enhance each space of the hotel and offer a unique sense of community.

In addition to being artistically driven, the redesign of Hyatt SoMa is the first Hyatt hotel designed and furnished in alignment with Hyatt Hotel’s World of Care environmental, social, and governance (ESG) program. BHDM Design collaborated with MindClick and 20 of its top-rated vendors to source sustainable materials from fabrics, flooring, tables, and wall coverings. A majority of these elements are recycled and renewable – being free of toxins that improve indoor air quality. The materials were also produced in facilities that are actively measuring and reducing carbon emissions.

organic shapes and sculptures in the public area of Hyatt Regency San Francisco Downtown SoMa

Image credit: Reid Rolls

“This was a pilot project for Highgate Hotels to use a platform called MindClick,” said Dan Mazzarini, BHDM Design’s Principal and Creative Director. “We worked with vendors who are eco-conscious throughout the entire process of making their individual pieces. We also used timeless materials such as a new terrazzo floor that has no grout and will stand the test of time even through future renovation and all the millwork was done locally in order to cut down on emissions. The public areas of the hotel had the highest MindClick ratings with the guest rooms following right behind!”

The hotels’ bold textures and patterns are a culmination of the ‘architectural grid’ narrative of the property, carrying a theme throughout with custom cross-hatch carpeting and terrazzo flooring. BHDM Design’s meticulous approach to reinventing this hotel resulted in an amalgamation of artistic and architectural components rooted in sustainability.

Main image credit: Reid Rolls