Achieving carbon-neutral production is an important milestone in GROHE’s 360-degree sustainability strategy, and is now working to ensure that all sales offices are climate-neutral by 2021…
As one of the first leading manufacturers for full bathroom solutions and kitchen fittings, GROHE has now achieved carbon-neutral production, achieving its pledge the brand announced in November 2019, a pivotal milestone in its long-term commitment to sustainability.
“The initiative ties in seamlessly with the numerous measures in our plants that promote the reduction of the carbon footprint and conserve resources. We are very proud to be a pioneer in our industry with GROHE goes ZERO,” said Thomas Fuhr, COO Fittings LIXIL International and CEO of Grohe AG. “And we are directly aiming for the next step: by the end of 2021 we want to make all our sales offices worldwide climate-neutral.”
The initiative also contributes to a central goal of parent company LIXIL’s sustainability strategy, of which GROHE has been a part of since 2014: by 2050, achieve net-zero carbon emissions from housing and lifestyle solutions as well as operations.
In order to achieve its goal of carbon-neutral production, GROHE has been using green electricity since July 2019 at all five LIXIL EMENA production sites, which produce exclusively for the global brand, and in the German logistics centres. In addition, the brand is investing in solar technology, combined heat and power plants, and innovative manufacturing processes such as 3D metal-printing that save materials to ensure they are creating a value chain that conserves resources. In addition, its state-of-the-art dedicated testing laboratory in Hemer coupled with increased recycling of materials is also helping contribute to the steady reduction of its carbon footprint. As a result, GROHE has been able to reduce its greenhouse gas emissions by around 40% since the introduction of its 2014 sustainability programme, while at the same time increasing its energy efficiency by 24%. As a result, the original targets of 20% respectively by 2021 have been significantly exceeded ahead of schedule.
To offset any CO2 emissions it has not yet been able to reduce, GROHE provides significant investment into two global compensation projects: operational support of a hydroelectric power plant in India, which eliminates the need for coal-fired power plants, and a project in Malawi, which involves the repair and maintenance of boreholes used for drinking water abstraction.
As part of its carbon strategy, the sanitary brand intends to pursue the proven three-pronged approach of “avoid, reduce, compensate” and increase its energy efficiency every year by its own means, thereby reducing the share of compensation.
GROHE’s approach for a reduction of CO2 in consumers’ everyday lives
GROHE always strives to increase sustainability, not only with regard to its own production but through its intelligent technologies which can also help consumers to minimise their personal carbon footprint:
#1: Saving energy starts at the wash basin
Eco-conscious products designed for the family bathroom not only save energy but can also be easy on the wallet. Technologies such as GROHE SilkMove ES allow solely cold water to flow from the tap when the lever is positioned in the middle. Unnecessary hot water consumption can therefore be prevented and, for a four- person household, save approx. 279kg CO2 and around 31,412 liters of water per year.
#2 Sustainable showering
For many, a refreshing shower in the morning is a great way to start the day. However, people often wait unnecessary lengths of time to start their shower until they have found the ‘perfect’ shower temperature – hence valuable energy and water are then wasted in the process. GROHE thermostats equipped with its TurboStat technology provide a more sustainable showering experience, delivering the desired shower temperature within a fraction of a second and maintaining this for the duration of the shower.
#3 Filtered drinking water straight from the kitchen tap
Bottled water is ubiquitous in everyday life, but it is certainly harmful to the environment. Up to 600g CO2 are emitted during the production and transport process of one litre of bottled mineral water. One solution for consuming water more sustainably is the investment of water systems for the home such as GROHE Blue Home, a kitchen tap that supplies you with filtered and chilled water in still, medium or sparkling options. A family of four using a Blue Home water system can save up to 800 plastic bottles each year and reduce their CO2 emissions by up to 61 per cent.
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Main image credit: GROHE