London-based Distinction Group have partnered with Portuguese decking company Tecnodeck and the two will be exhibiting together at the forthcoming Hotel Show in Dubai.
Distinction have been designing and manufacturing high quality furniture for over 30 years, working with both boutique and world-renowned hotel and development groups to create luxurious hotel bedrooms, bars and restaurants furnished and finished to the very highest standards. Distinction are proud of their British base but are gaining an enviable reputation in the Middle East, with a number of projects already underway or approaching completion in the region.
Tecnodeck, a manufacturer of innovative wood-plastic composite decking, recognised the importance of the Middle East market some time ago and has been looking to grow its commercial presence in the region.
“We know that Distinction is a well-recognised UK company and very well placed in this booming region of the world, with all the skills to promote and develop an interesting market for both companies” says Tecnodeck CEO Pedro Machado. “We decided the timing was right to establish a distribution co-operation. We already have projects running and the decision of both companies to exhibit together at the Hotel Show Dubai reflects our ongoing collaboration.”
Distinction Sales and Marketing Director, Thomas Elliott agrees: “We’re very proud to be partnering with Tecnodeck for this year’s exhibition. Their innovative decking saw great interest at the Hotel Show Jeddah and we look to gain them more business here – their products are perfectly suited to the growing Saudi market and it only makes sense for us to partner at the show together.”
“This is our third year attending the Hotel Show Dubai. The previous two shows have proved it to be the best platform for meeting new clients in the UAE, leading us to develop some of our biggest business deals in the region.”
Distinction will be showing a selection of new furniture designs at the Show, including the striking Cubo Armchair and the EHL Chair. The EHL hotel chair has been designed specifically for the UAE climate, featuring a wood-effect metal frame to ensure durability.
In Dubai, Distinction are working with luxury hotel brands such as The Langham hospitality Group and Viceroy, both to debut in 2017. Meeting this increasing demand for their sleek design and high quality finish, Distinction are planning a new showroom in Immam Shaffi Street, Jeddah. The showroom will allow for even smoother client liaison and project management, building on the company’s expertise and experience in the region.
Distinction can be found at stand 3D121 at the Hotel Show Dubai, 17-19 September at the Dubai World Trade Centre.