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Distinction Group join forces with Tecnodeck for Hotel Show Dubai

Distinction Group and Tecnodeck join forces for Hotel Show, Dubai

999 562 Daniel Fountain

London-based Distinction Group have partnered with Portuguese decking company Tecnodeck and the two will be exhibiting together at the forthcoming Hotel Show in Dubai.

Distinction have been designing and manufacturing high quality furniture for over 30 years, working with both boutique and world-renowned hotel and development groups to create luxurious hotel bedrooms, bars and restaurants furnished and finished to the very highest standards. Distinction are proud of their British base but are gaining an enviable reputation in the Middle East, with a number of projects already underway or approaching completion in the region.

Tecnodeck, a manufacturer of innovative wood-plastic composite decking, recognised the importance of the Middle East market some time ago and has been looking to grow its commercial presence in the region.

Distinction Group join forces with Tecnodeck for Hotel Show Dubai

“We know that Distinction is a well-recognised UK company and very well placed in this booming region of the world, with all the skills to promote and develop an interesting market for both companies” says Tecnodeck CEO Pedro Machado. “We decided the timing was right to establish a distribution co-operation. We already have projects running and the decision of both companies to exhibit together at the Hotel Show Dubai reflects our ongoing collaboration.”

Distinction Sales and Marketing Director, Thomas Elliott agrees: “We’re very proud to be partnering with Tecnodeck for this year’s exhibition. Their innovative decking saw great interest at the Hotel Show Jeddah and we look to gain them more business here – their products are perfectly suited to the growing Saudi market and it only makes sense for us to partner at the show together.”

“This is our third year attending the Hotel Show Dubai. The previous two shows have proved it to be the best platform for meeting new clients in the UAE, leading us to develop some of our biggest business deals in the region.”

Distinction Group join forces with Tecnodeck for Hotel Show Dubai

Distinction will be showing a selection of new furniture designs at the Show, including the striking Cubo Armchair and the EHL Chair. The EHL hotel chair has been designed specifically for the UAE climate, featuring a wood-effect metal frame to ensure durability.

In Dubai, Distinction are working with luxury hotel brands such as The Langham hospitality Group and Viceroy, both to debut in 2017. Meeting this increasing demand for their sleek design and high quality finish, Distinction are planning a new showroom in Immam Shaffi Street, Jeddah. The showroom will allow for even smoother client liaison and project management, building on the company’s expertise and experience in the region.

Distinction can be found at stand 3D121 at the Hotel Show Dubai, 17-19 September at the Dubai World Trade Centre.

The Lodge Hotel

Distinction Hotel brings city chic to The Lodge Hotel, Putney

1000 666 Daniel Fountain

The Lodge Hotel in Putney has long been a fantastic place to stay in South West London, close as it is to the delights of Chelsea, Wimbledon and Richmond. This boutique hotel was fully renovated in 2010, uniquely formed of two grand Victorian mansions and former coaching stables and it has now opened a luxurious contemporary extension housing 25 new bedrooms.

London-based family firm Distinction Hotel was brought in by owner and MD of The Lodge Hotel, Ben Hirschfeld, to design and furnish bedrooms that would impress business clientele but also appeal to couples and families.

The Lodge Hotel

Bedroom featuring herringbone fabric and glass and metal side tables

“Having worked successfully with Mark Elliot and Distinction for over ten years, I was confident in giving them the design, furniture and soft furnishings remit for the Lodge’s new 25 bedroom extension. We settled on an ‘urban-chic’ theme to tie in with the aesthetics of the building.”

The city look of The Lodge’s bedrooms mixes luxury fabrics with industrial materials. Desks and side tables combine glass and metal with warmer features, such as walnut. Walls are treated to leather-effect wallpapers or cladding, and fabrics are a rich mix of herringbone, plaid and pinstripe. Distinction worked alongside the extension architects to ensure the plans for interior design and furniture were an integral part of the project from the beginning, with final installation taking just six weeks.

The Lodge Hotel, bedroom, mirror (small)

Bedroom detail featuring lighting, side table and headboard by Distinction

“I was impressed with the time given to developing the right look, feel and detail to the layouts, with much of the case goods being bespoke made” says Hirschfeld. “The extensive fit out phase went to plan, with any snagging put right by a very professional team. The Lodge continues to flourish as South West London’s premier independent hotel.”

Distinction are probably best known for their four and five star developments across Europe and the Middle East, where they work with world-renowned hotel groups to create luxurious hotel bedrooms, public areas, bars and restaurants furnished and finished to the very highest standards. But Distinction are proud of their British base and are delighted when they have the opportunity to bring their designs to life in their home city of London.

Intercontinental O2 - Distinction Group

Distinction furniture impresses at InterContinental London – The O2

1000 663 Daniel Fountain

Since the new five star Intercontinental London – The O2, opened at the beginning of the year it has garnered impressive reviews and already has a reputation for its superior finish throughout and stunning public areas.

London-based family firm Distinction Hotel was brought in by Grove Developments and the Arora Group who required luxury upholstery and case goods for five lounge, bar and restaurant areas. Distinction was also invited to provide desk chairs and sofa beds for the 427-bedroom hotel, with a look and feel inspired by iconic designs.

“We were involved in a lot of the decision making and together we created a distinguished and effective product that is continuously receiving outstanding views from visitors.” says Thomas Elliott, Sales and Marketing Director at Distinction.

Intercontinental 02 - Distinction Hotel Furniture

The hotel’s Eighteen Sky Bar is a destination space for hotel residents, a rooftop bar on the 18th floor where far reaching views of the London skyline vie for attention with the stylish and sophisticated interior design and furnishings. Distinction’s bar stools, lounge chairs, sofas and coffee tables welcome visitors and provide the perfect setting to enjoy the impressive view.

Intercontinental 02 - Distinction Hotel Furniture
In the Clipper Bar, huge floor to ceiling windows flood the space with light during the day and provide a panoramic backdrop of the city by night. Carefully considered pieces, including round side tables and coffee tables, ensure the large, airy space is a fresh and inviting place to spend time.


Intercontinental 02 - Distinction Hotel Furniture

The hotel’s Concierge and Meridian lounges feature Distinction armchairs, lounge chairs and sofas as well as tables in a range of finishes in black, glass and metal. Distinction dining chairs and bar stools were selected for the busy all day dining restaurant. The project had a very tight turnaround time and Distinction had just 12 weeks from production drawings to completion of installation. Within this timeframe samples were made and approved, items manufactured, shipped and installed. Specific British fabrics were key to the upholstery designs and sent out to Distinction’s trusted manufacturers in China.

“The excellent communication we had with Arora Group ensured the project was a smooth success” says Thomas Elliott, Sales and Marketing Director at Distinction.

T: +44 (0) 20 77 31 34 60
F: +44 (0) 20 73 84 20 48
E: sales@distinctioncontract.co.uk