Brown Hotels, the design-savvy boutique hotel brand born out of Tel Aviv, opens doors today to The Lighthouse, the group’s eighth property in Israel and its largest and most amenity-rich hotel to date…
Brown Hotels, the rapidly expanding boutique hotel brand from Tel Aviv, has opened its largest property to date, The Lighthouse. The 100-room hotel is situated within an iconic Brutalist architectural-style property and located in the heart of central Tel Aviv. The Lighthouse honors its ethos of “work hard, play harder” with sleek design details and amenities for savvy business travelers and tourists alike. The high-style rooms pair well with a lively lobby, two vibing cocktail bars, a 360° panoramic rooftop lounge (Haiku), two upcoming pools and terrace rooms with private decks and jacuzzis. True to its name, The Lighthouse is named for its desired effect as a source of energy and light in a revitalizing corner of Tel Aviv, just steps away from the Mediterranean Sea and beach promenade.
“We are entering new territory with The Lighthouse; it is a high energy hotel with a big, thumping heartbeat.”
Brown Hotels is a rapidly-expanding global boutique hotel brand with roots in Tel Aviv. Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman, the collection includes four hotels in Tel Aviv, two in Jerusalem and one in Trogir, Croatia. Each boutique property packs big design punch with a unique vibe of their own, yet true to the Brown Hotels’ spirit. As its largest property, The Lighthouse boldly explores a new sense of scale for the brand. The hotel’s building is an iconic Brutalist office tower built in the 1970s and fully restored. Its sheer size offers sweeping views of the White City and Mediterranean Sea from each vantage point in the hotel, from the private rooms to its communal spaces.
“We are entering new territory with The Lighthouse; it is a high energy hotel with a big, thumping heartbeat,” says Brown Hotels founder Leon Avigad. “We are creating a bit of a wonderland within its walls, where a certain young and fun-seeking guest with a fine palate for design can find everything they’re looking for. If they still want more, they’re in luck: The Lighthouse is two minutes from the Mediterranean promenade, five minutes from the Carmel Market and ten minutes from Rothschild Boulevard.”
The Lighthouse takes Brown Hotels high-design sensibility to the next level through the collaborative vision of Leon Avigad and Argentinian-Israeli architect, Nestor Sandbank. The spatial layout of the property thinks big with two high-energy cocktail bars, two pools, a full-service gym/spa, a sprawling eighteenth-floor rooftop lounge and lower-level conference/banqueting center. The lobby of the hotel features Brown Hotels’ iconic library wall, complemented by new textures, rich tones of navy and emerald and décor. Never taking itself too seriously, the lobby lightens up with playful accents from its birdcage swing, gold-plated sections, antlers mounted to the wall and colorful contemporary furnishings. Guests are treated to a range of accommodations ranging in size from twenty-two to twenty-seven square-meters, making them much more spacious than the average city room.
Twelve exclusive terrace rooms offer private balconies with outdoor jacuzzis, stunning views and ensured privacy by a natural fence of lush greenery. Twelve Junior and Executive Suites feature separate seating areas and a slew of in-room amenities. Other room categories provide obstruction-free vistas of the Mediterranean Sea coastline, while city-facing rooms feature the best panoramic views of Tel Aviv. Each room is adorned with bright wooden-clad walls that punctuate light through their innovatively designed-crevices. Bright carpets rest upon hardwood flooring accented by contemporary furnishings and lighting accents. The sumptuous queen and king-size beds feature 800-thread count Egyptian Cotton and full-tub showers are filled with Molton Brown amenities. Phase two of The Lighthouse will open an additional two floors with sixty guest rooms, bringing the total room count to 160.
The hotel will house Haiku, a much-anticipated addition to the city’s nightlife offerings on the hotel’s panoramic rooftop. Mood-setting music, dim lighting and rich color-schemes amplify the dramatics at the stylish sky lounge. Guests and party-goers can enjoy bottle service and local cuisine at the luxurious and spacious banquet seating. A range of food and beverage offerings will also be made available in the hotel’s banquet and conference complex that accommodates up to 400 people in its well-appointed and stylishly-designed meeting rooms.
Founded in 2003 by Avigad, Brown Hotels evolved out of the desire to introduce a collection of truly boutique hotels to Israel. The Brown properties are all rooted in a devotion to service, design, innovation, style and authenticity.
Main image credit: Assaf Pinchuk