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Carlton Tel Aviv reveals new public area interior scheme

 730 565 Hamish Kilburn
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Carlton Tel Aviv reveals new public area interior scheme

Award-winning hotel Carlton Tel Aviv speaks to bleisure trend with infusion of new, contemporary art, stylish lightning schemes, and a circular beachfront lobby bar and beyond…

Carlton Tel Aviv, a The 268-key luxury property that was voted “Israel’s Leading Business Hotel 2019” by World Travel Awards, today officially reveals its newly designed lobby, corridors, business lounge, work spaces and lobby bar.

With the aim to offer guests an infusion of new and artistic decor, lighting schemes, public areas and workspaces, the hotel commissioned interior design studio Yaron Tal to manifest new and fresh renovations as Tel Aviv continues to excel as one of the world’s most attractive destinations for both leisure and business travel.

To make walking through the corridors a more meaningful experience, the new design exists of deep, warm and rich materials. Warm colors such as deep blue and copper are used, and rich materials such as copper and brass. Wallpaper printed with copper accents are to be found throughout the corridors. The unique and reflective, yet romantic lights, gives a sense of lightness in the historic Brutalist building.

The concept in the lobby was to make a lighter, less heavy feel to the lobby that is a blend between business and pleasure. Materials such as oak wood, rich fabrics, glass and brass, allow a more formal atmosphere to mix with young and sophisticated, and with the feeling of a luxury vacation.

In the old floor plan, the bar was somewhat hidden in the back of the lobby. By bringing the bar to the front of the lobby it becomes more inviting, and a central meeting point at the hotel. The design, with ceramic tiles of which both colour and shape complement the view, the bar is now a central area, offering a relaxing environment for breakfast, lunch, dinner and cocktails with a view over the Mediterranean Sea.

Main image credit: Carlton Tel Aviv

Brown Hotels’ The Lighthouse opens in Tel Aviv

 Hamish Kilburn
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Brown Hotels, the design-savvy boutique hotel brand born out of Tel Aviv, opens doors today to The Lighthouse, the group’s eighth property in Israel and its largest and most amenity-rich hotel to date…

Brown Hotels, the rapidly expanding boutique hotel brand from Tel Aviv, has opened its largest property to date, The Lighthouse. The 100-room hotel is situated within an iconic Brutalist architectural-style property and located in the heart of central Tel Aviv. The Lighthouse honors its ethos of “work hard, play harder” with sleek design details and amenities for savvy business travelers and tourists alike. The high-style rooms pair well with a lively lobby, two vibing cocktail bars, a 360° panoramic rooftop lounge (Haiku), two upcoming pools and terrace rooms with private decks and jacuzzis. True to its name, The Lighthouse is named for its desired effect as a source of energy and light in a revitalizing corner of Tel Aviv, just steps away from the Mediterranean Sea and beach promenade.

Image credit: Assaf Pinchuk

“We are entering new territory with The Lighthouse; it is a high energy hotel with a big, thumping heartbeat.”

Brown Hotels is a rapidly-expanding global boutique hotel brand with roots in Tel Aviv. Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman, the collection includes four hotels in Tel Aviv, two in Jerusalem and one in Trogir, Croatia. Each boutique property packs big design punch with a unique vibe of their own, yet true to the Brown Hotels’ spirit. As its largest property, The Lighthouse boldly explores a new sense of scale for the brand. The hotel’s building is an iconic Brutalist office tower built in the 1970s and fully restored. Its sheer size offers sweeping views of the White City and Mediterranean Sea from each vantage point in the hotel, from the private rooms to its communal spaces.

Image credit: Max Morron

“We are entering new territory with The Lighthouse; it is a high energy hotel with a big, thumping heartbeat,” says Brown Hotels founder Leon Avigad. “We are creating a bit of a wonderland within its walls, where a certain young and fun-seeking guest with a fine palate for design can find everything they’re looking for. If they still want more, they’re in luck: The Lighthouse is two minutes from the Mediterranean promenade, five minutes from the Carmel Market and ten minutes from Rothschild Boulevard.”

The Lighthouse takes Brown Hotels high-design sensibility to the next level through the collaborative vision of Leon Avigad and Argentinian-Israeli architect, Nestor Sandbank. The spatial layout of the property thinks big with two high-energy cocktail bars, two pools, a full-service gym/spa, a sprawling eighteenth-floor rooftop lounge and lower-level conference/banqueting center. The lobby of the hotel features Brown Hotels’ iconic library wall, complemented by new textures, rich tones of navy and emerald and décor. Never taking itself too seriously, the lobby lightens up with playful accents from its birdcage swing, gold-plated sections, antlers mounted to the wall and colorful contemporary furnishings. Guests are treated to a range of accommodations ranging in size from twenty-two to twenty-seven square-meters, making them much more spacious than the average city room.

Image credit: Assaf Pinchuk

Twelve exclusive terrace rooms offer private balconies with outdoor jacuzzis, stunning views and ensured privacy by a natural fence of lush greenery. Twelve Junior and Executive Suites feature separate seating areas and a slew of in-room amenities. Other room categories provide obstruction-free vistas of the Mediterranean Sea coastline, while city-facing rooms feature the best panoramic views of Tel Aviv. Each room is adorned with bright wooden-clad walls that punctuate light through their innovatively designed-crevices. Bright carpets rest upon hardwood flooring accented by contemporary furnishings and lighting accents. The sumptuous queen and king-size beds feature 800-thread count Egyptian Cotton and full-tub showers are filled with Molton Brown amenities. Phase two of The Lighthouse will open an additional two floors with sixty guest rooms, bringing the total room count to 160.

The hotel will house Haiku, a much-anticipated addition to the city’s nightlife offerings on the hotel’s panoramic rooftop. Mood-setting music, dim lighting and rich color-schemes amplify the dramatics at the stylish sky lounge. Guests and party-goers can enjoy bottle service and local cuisine at the luxurious and spacious banquet seating. A range of food and beverage offerings will also be made available in the hotel’s banquet and conference complex that accommodates up to 400 people in its well-appointed and stylishly-designed meeting rooms.

Founded in 2003 by Avigad, Brown Hotels evolved out of the desire to introduce a collection of truly boutique hotels to Israel. The Brown properties are all rooted in a devotion to service, design, innovation, style and authenticity.

Main image credit: Assaf Pinchuk

 

Poli House – experimental luxury meets Tel Aviv design

 1000 666 Daniel Fountain
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The Poli House is a 40-room “experimental luxury” property harnessing the essence of Tel Aviv’s past, present and future and dressed with interior designs by world renowned industrial designer Karim Rashid, located in the epicentre of Tel Aviv’s cultural core.

Housed in a Bauhaus architecture-style building meticulously restored over a three-year-period by Nitza Szmuk, recipient of the prestigious Emet Prize for her extensive work on preserving and restoring buildings in Tel Aviv, was called upon to spearhead the restoration, conservation as well as execute the new design plans for this stunning architectural marvel.

The Poli House boasts warm and clean yellow, blue, green and white interiors created exclusively by world-renowned industrial designer/architect Karim Rashid. The Poli House’s homage to 1930’s Tel Aviv, tech-savvy design elements, health and style-conscious amenities and proximity to the Carmel Market and Mediterranean promenade combine for an unwavering leisure-soaked property unlike any other in the White City.

Rashid explains the rationale behind his signature motif, a fantastic melange of whimsical, futuristic interior design embodied by The Poli House as follows: “We usually only look to the past for inspiration, but the mentality of Tel Aviv is very contemporary, focusing less on the past and looking forward to the future. The Poli House embodies just that. I tried to embrace that Tel Aviv spirit, energy and love of life into the function of the hotel, turning an emotion into a tangible form through colors and graphics.

“My design for Poli House has a great duality about it. The hotel is a marriage of Bauhaus & Digital Age, form & function, crafts & fine arts, digital & organic. The simplicity of the architecture is juxtaposed with digitally-driven ornamentation and form. I imagined the Bauhaus in the 21st. Century, having a universal language that crosses borders and connects all of us. Tel Aviv is that kind of city, with every culture integrated. This pristine White City building is juxtaposed with a digipop aura, the day in which we live,” he adds.