Hotel Designs editor Hamish Kilburn catches up with Hans Joerg Meier the COO and Partner of LHM to discuss regional differences, design ethos’ and the challenges that come with setting up a new luxury hotel group…
With a new hotel about to open just over the horizon, which will add to the LHM (Legian Hotel Management) portfolio, the luxe hotel group is starting to find its bare-foot luxury feet in the international hotel design sands. Currently based in Indonesia with plans to expand across the globe, its ambition to “raise expectations of what a holiday can be” has been set in stone by the COO and co-founder Hans Joerg Meier. As its next hotel, The Legian Sire, Lombok, prepares for a Q1 2019 Launch, we caught up with Joerg Meier to find out what the future for the hotel group looks like.
Hamish Kilburn: What has LHM identified as differences in markets between Indonesia and Europe?
Hans Joerg Meier: Travellers from Europe are seeking an authentic Indonesian/Balinese cultural experience – the warm and sincere service/hospitality. Furthermore, European guests want to travel around the island, visiting temples, renowned rice paddies, tasting local cuisine and attending cooking classes. Many are also keen to attend/participate in a local ceremony. Our regular guests from the local Indonesian market are very familiar with Bali/Seminyak where The Legian is located, and most seek a getaway to relax in the hotel from the pressures of their working lifestyle. They come to wine and dine and visit friends. This pattern is also similar with our regional markets from Hong Kong and Singapore. Both European and Indonesian markets are very interested in our wellness programs and following this we have recently launched a new wellness concept ‘Wellness by the Legian’ which will be available in all LHM hotels.
HK: There seems to be a lot of emphasis on experiences when it comes to luxury travel. Is the experience more important than the product these days?
HJM: I am of the opinion that both are equally important. A good product is imperative and superior guest experiences personifies the product and vice versa. They synergize each other and are essential for the luxury traveller.
HK: Can you explain the design ethos of LHM properties?
HJM: Each LHM property is/will be exquisitely crafted by renowned architects and interior designers as well as legendary local artisans. This will reflect the sophisticated taste of our refined clientele who will feel right at home within LHM’s exceptional natural timeless surroundings, each one tastefully and utterly unique in their style.
HK: What are the main challenges for a new hotel group in today’s hotel landscape?
HJM: The main challenges include coming up with unique selling/marketing ideas which clearly differentiate the brand from the many competitors. It is also important to have a clear strategy in place and stick to it, not to follow every single trend, but rather create a bespoke experience. New hotel groups need to have a solid structure in place which allows the brand to expand on firm grounds without becoming too corporate. The key element is to form a strong team and nurture talents to take on more responsibility and to fully embrace the culture of the company. It is important that the team truly understands and is passionate about the brand so the company can successfully expand in the right direction. People are key in our industry as every guest interaction is vital.
HK: How did the management team come together?
HJM: Our first property, The Legian, Seminyak Bali has been owned by the Djohan’s family since the opening in 1996. Irma Djohan, The youngest daughter of Robby and Nanan Djohan, has a career in banking and at the same time was mentored by her father to eventually become a partner at LHM. Ralf Ohletz von Plattenberg was working for Adrain Zecha at Aman and GHM for over 30 years and was part of the team who setup The Legian. As for myself, I was working with GHM, who managed The Legian, for 15 years. Therefore, Irma, Ralf and myself knew each other. When the late Robby Djohan decided to start his own management company, he brought the 3 of us together help him form LHM, based on our diversified backgrounds.
HK: The team clearly has a lot of experience in luxury. What key elements have you taken from Como, Peninsula and Aman to make LHM truly luxurious?
HJM: The LHM team have utilised their experience to create LHM’s own bespoke luxury key elements. LHM balances authentic unsurpassed service within captivating environments of exquisite craftsmanship reflecting the sophisticated lifestyle and intellectual curiosity of our guests. Every LHM property reflects its location, culture and people and does not wish to be a ‘cookie cutter’ brand. The one main key element I have taken from all my experience is that the people are key to creating a truly memorable and luxurious experience.
HK: How important is location when expanding a luxury hotel portfolio?
HJM: Location is important not just for each individual property but expansion should be based on a strategic plan. Some destinations may complement each other which can be of great advantage to boost occupancy. LHM’s 5 year business plan focussed on Indonesia and South East Asia which allows us to streamline efforts and keep operations efficient.