In a nod to the timeless allure of classic British design, sofa.com proudly presents its new collection in a captivating collaboration with William Morris At Home…
Launched in February 2024, the SS24 collection from sofa.com marks a celebration of Morris’ enduring influence on design. With the support of William Morris At Home, formed in partnership with the esteemed William Morris Gallery, sofa.com introduces a curated selection of five fabrics, each exuding the quintessential charm of Morris’ visionary creations.
Image credit: sofa.com
Drawing inspiration from Morris’ illustrious legacy as a pioneer of the Arts & Crafts movement, the collection features archival prints reimagined on sofa.com’s signature seating. From the enchanting Pimpernel to the intricate Marigold and the timeless Acanthus, these print designs pay homage to Morris’ deep connection to the natural world, infusing each piece with a sense of organic beauty and timeless elegance.
Underpinning the collaboration is a commitment to craftsmanship and versatility. The fabrics can be upholstered on a curated selection of sofa.com classics, including the Bluebell, Isla, Saturday, Fingal, and Cohen collections. With options to mix and match fabrics on individual modules, the Cohen collection empowers customers to tailor-make their dream designs, inviting them to explore their creativity while honouring Morris’ artistic legacy.
Image credit: sofa.com
Reflecting on the collaboration, Patricia Gibbons, Head of Buying at sofa.com, shared her excitement: “Working with William Morris At Home, we were introduced to a treasure-trove of beautiful archival prints, and together we selected five standout designs for the new fabric collection. We knew immediately they would look exquisite on our most-loved shapes. They are such distinct designs, so we’ve made sure each works on a variety of sofas both classic and modern. William Morris himself was such a beloved artist and has inspired interior designers for nearly two centuries, we hope our customers love the collection as much as we do.”
The sofa.com SS24 Collection in collaboration with William Morris At Home invites customers to embark on a journey through time, where tradition meets innovation in perfect harmony. Discover the beauty of Morris’ prints reimagined for the modern home, and experience the timeless elegance of classic British design.
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Main image credit: sofa.com
