50 fine years – Viero celebrates half-a-century

Viero - Contest
650 486 Daniel Fountain
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Tradition and innovation is something that Viero prides itself on when it comes to developing new products for the surface finishes industry.

This ethos of work is particularly relevant this year as Viero celebrates its 50-year anniversary. As a business, we are looking to appreciate and celebrate this milestone while looking ahead to another half century as market leaders.

Director Chris Walters said: “As well as our fine range of products, a great appeal of Viero to our customers is our illustrious history.

“As a company, we have developed a strong reputation for the work we do within the industry. “It is important to mark and celebrate these milestone moments.”

Rich history
A lot has changed since Viero’s launch in 1967. This was the year Pacifico Viero and Duilio Isabella set up the business in the Italian province of Novara. It was here that Viero started the production of its textured wall coatings and paints.

Growth has been a core success of the business over the past 50 years. So much so, that today the company has expanded its business operations into 50 countries with almost 200 partners worldwide. This network allows us to assist architects, interior designers and developers on their projects throughout the world.

To mark our special birthday, we have launched its very own competition to celebrate. Click here to find out more about this anniversary competition.

Daniel Fountain / 16.02.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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