It’s time for another edition of Viero’s ‘meet the clients’ feature where we enter into the inspiring world of our good friends at Faux Creation.
Led by Jason Ebers, a well-respected artisan in the specialist decoration community for his application, professionalism and fresh perspective on old world techniques, his team offers great creative input into Viero UK’s business.
While based in New York City, Jason spent a number of years working and training with his friend and mentor, the world-renowned artisan Pierre Finkelstein.
We spent time with Jason and his team at their studio in Cambridgeshire to find out more about Faux Creation and their partnership with us.
Q. Tell us a bit more about your business…
A. Specialist decoration is our core business. We are able to offer our clients fully-serviced solutions, delivering both interior and exterior surface finishes using plaster and paint. The business was formed in the late 1990s and operated for many years out of New York and often involved projects globally. It was around 2008 that I focused on moving back to the UK with my family and trying to tap into the design market here. Now, we have a creative studio in Cambridgeshire with lots of painting projects, historic renovation work and a route into London’s design market.
Q. What projects are you working on at the moment?
A. Our business spans across a wide range of high-end commercial and residential buildings. We work hard to create incredibly unique surface designs for creative agencies. I truly believe that the UK is a fantastic hub for creative talent and that’s very much the circles we like to move in and work within. To pick out a specific project, we recently completed a job at a 17th century manor house. When we arrived, we were faced with all kinds of decorative issues. As a result, we set about a journey to peel back all the masonry and concrete elements and use more breathable lime-based products to restore the finishes. For us, this job was a real noble calling. The work we have done will last through our lifetime and this is truly inspiring.
What do you like about working with Viero UK?
A.We first met Chris and Peter at a Decorex exhibition around three years ago and right from the off they were both very personable. Viero as a global business has a big corporate structure, but these guys bring a family feel to how it works on a day-to-day basis. The support service really is second to none. As for the Viero UK products, they give us a creative toolkit to create unique surface designs. The possibilities are fantastic and we keep finding new, unique characteristics in the products every day. They offer us the scope to imagine and create. In our creative studio, we love to get our hands dirty, work with the products and discover new possibilities. You learn as you use the products and taking time away to work with the products is when the magic really happens.
Q. What do you think the future holds for your business and the surface design industry?
A. From a business point of view, we will be concentrating on developing the full-service element of our offering and creating more cutting edge design for the market. These are the kinds of projects that really excite us in a professional sense. I believe the industry is going in a fascinating direction with some sophisticated, softer surface designs. It’s important we always keep in touch with the changing trends.