The Viero UK team like to make all of their clients feel special. That’s why our range of surface designs span way beyond the traditional Italian finishes that you may be accustomed to.
Some of our strongest client relationships have been born from creating something unique for their projects. Our design studio is filled with talented Artisans who have a real passion for creating new surface finishes – and they do it every day.
Specification Manager David Wragg said: “We are speaking to new designers and architects every day who are always looking to differentiate themselves from their competition.
“The creative team work closely with our clients to produce new samples that are tailored to their design brief. It’s exciting because it means every project is different allowing us to keep pushing the boundaries of our products.”
Viero’s clients often ask why they are so passionate about recommending and specifying our range of lime-based plasters and paints, the answer is so simple it’s difficult…
The qualities of lime are so far-reaching that pinpointing just one to talk about can often be a challenge. In another instalment of our blog exploring our admiration for lime, we round up our top six reasons why lime-based products offer so many benefits to the end user:
Lime is vapour permeable, which means it reduces the risk of trapped moisture and therefore makes the chances of damage far less. This limits the requirement for future maintenance work.
Its ability to absorb and release moisture in a cyclical fashion helps to boost a room’s comfort as it will not encourage humid conditions.
Provides soft textures with graceful and organic movements which results in a beautiful finish. It’s contemporary feel is worthy of any interior or exterior surface.
It will outlive us all as it has an indefinite lifecycle. Not only does it survive, in fact, it gets better over time
Acting as an anti-bacterial surface, it is able to neutralise the development of substances such as mould and fungus. It hardly ceases to amaze us with its unrivalled qualities.
Want to find out more? Check out the first part of lime blog series, exploring the great history of lime. Click here to read.
It’s time for another edition of Viero’s ‘meet the clients’ feature where we enter into the inspiring world of our good friends at Faux Creation.
Led by Jason Ebers, a well-respected artisan in the specialist decoration community for his application, professionalism and fresh perspective on old world techniques, his team offers great creative input into Viero UK’s business.
While based in New York City, Jason spent a number of years working and training with his friend and mentor, the world-renowned artisan Pierre Finkelstein.
We spent time with Jason and his team at their studio in Cambridgeshire to find out more about Faux Creation and their partnership with us.
Q. Tell us a bit more about your business… A. Specialist decoration is our core business. We are able to offer our clients fully-serviced solutions, delivering both interior and exterior surface finishes using plaster and paint. The business was formed in the late 1990s and operated for many years out of New York and often involved projects globally. It was around 2008 that I focused on moving back to the UK with my family and trying to tap into the design market here. Now, we have a creative studio in Cambridgeshire with lots of painting projects, historic renovation work and a route into London’s design market.
Q. What projects are you working on at the moment? A. Our business spans across a wide range of high-end commercial and residential buildings. We work hard to create incredibly unique surface designs for creative agencies. I truly believe that the UK is a fantastic hub for creative talent and that’s very much the circles we like to move in and work within. To pick out a specific project, we recently completed a job at a 17th century manor house. When we arrived, we were faced with all kinds of decorative issues. As a result, we set about a journey to peel back all the masonry and concrete elements and use more breathable lime-based products to restore the finishes. For us, this job was a real noble calling. The work we have done will last through our lifetime and this is truly inspiring.
What do you like about working with Viero UK? A.We first met Chris and Peter at a Decorex exhibition around three years ago and right from the off they were both very personable. Viero as a global business has a big corporate structure, but these guys bring a family feel to how it works on a day-to-day basis. The support service really is second to none. As for the Viero UK products, they give us a creative toolkit to create unique surface designs. The possibilities are fantastic and we keep finding new, unique characteristics in the products every day. They offer us the scope to imagine and create. In our creative studio, we love to get our hands dirty, work with the products and discover new possibilities. You learn as you use the products and taking time away to work with the products is when the magic really happens.
Q. What do you think the future holds for your business and the surface design industry? A. From a business point of view, we will be concentrating on developing the full-service element of our offering and creating more cutting edge design for the market. These are the kinds of projects that really excite us in a professional sense. I believe the industry is going in a fascinating direction with some sophisticated, softer surface designs. It’s important we always keep in touch with the changing trends.
It’s easy to see that traditional Italian plaster is emerging as a worldwide trend. As well as our growing portfolio here in the UK, the Viero brand is very much increasing its global presence.
Just this year, six new showrooms have opened for business. Established in 1967, the company has a great history and tradition for manufacturing high-quality specialist paint and plaster coatings, but the future looks bright too with venetian plaster finishes becoming a very popular choice with interior designers and architects everywhere.
Today, the firm has a presence in more than 50 countries with showrooms across many of these locations. We talk about Viero being an inspiring brand in the world of design and just a quick glance at some of the newly opened showrooms sets the perfect tone for this statement.
Viero UK is proud to be the official Viero Distributor in UK. Director Chris Walters said: “Operating as Viero UK, we are just one part of the business’ larger global presence.
“Our designers are always looking at projects completed elsewhere to gain an insight into other possibilities of what can be achieved with our products.
“It’s important to never stand still and constantly look at gaining inspiration from the work going on around us so we can deliver new and exciting finishes to our clients.”
Viero UK is proud to partner with some of the most creative studios in the world of surface design. DKT Artworks, based in south west London, has a reputation for producing some of the finest sculptures, murals, trompe l’oeil, decorative designs and polished plasters.
Our relationship spans back more than twenty years, in which time we have supported them to deliver on some of their most prestigious projects. We recently spoke to members of the creative team to find out more about their work and our long-standing partnership.
Tell us a bit more about your business… Our business is all about large-scale decorative art. We are a London-based design house launched in the late 1970s. We work across a wide range of design disciplines in various materials including plaster, mosaic, metals, semi-precious stones and glass. Our ethos is that there are no boundaries to the creativity of our work.
What projects are you working on at the moment? One of our largest areas of work is within the marine industry. We have years of experience in producing work for superyachts. We take on some very large-scale design challenges and come up with practical solutions to implementing these very challenging briefs.
How long have you been using Viero UK’s range of products? DKT has been working with Viero for more than 25 years. During this time, we have used a variety of their products including Lithos, Ikos, Visocalce, Granisplast, Hydro and Marmorin Sand.
What do you like about working with Viero UK? Viero UK have a wide range of lime based and decorative plasters. They all have different qualities and their own individual characteristics but are all consistent in application. We are always looking to come up with fresh ideas and creavitive textures and the Viero range opens up the possibilities for this. We have a dedicated team of six artisans in our London studio who take care of our plastering projects. Their work often involves meeting challenging design briefs and tight deadlines, so Viero UK’s efficient support and delivery surface is another reason why our partnership works so well.
What do you feel the future holds for your business? For a company that has worked in Europe for years, a break from the European Union in the next two years means these are uncertain times. However, our ethos has never been to become complacent and to always look for new solutions. We intend to continue to build on our reputation and look to those long-term relationships that we’ve built over the years to consolidate this.
After a busy few weeks, our latest project is finally ready for take off at Manchester Airport. We’ve been busy applying a selection of bespoke surface finishes in the executive areas of Manchester Airport’s revamped Terminal 3.
“We were tasked by the interior design agency to create a runway theme along the corridor leading in to the executive lounge areas. This was further complimented with a pitted bronze finish throughout the executive lounge area,” said Specification Manager David Wragg.
“We worked in collaboration and brought the vision to life through the samples to ensure we achieved the desired results.”
The look was achieved by combining a pitted texture with a smooth, matt finish using Marmorin Hydro. Creative Director Jason Ebers said: “It was a pretty unique project and a bit of a headscratcher to begin with.
“We had to find a way to transpose the design onto the main plaster finish, keep the design perfectly straight and ensure there were no marks or damage left on the plaster.
“We managed to achieve it with a combination of skill and our due diligence, carefully mapping out the design on a CAD program before we arrived on site. The planning was extremely important, but it’s what we do. It’s all in a day’s work.”
The end result is one which the client is delighted with after a team of five of Viero UK’s applicators spent almost two weeks on site bringing it all together.
Jason added: “It was a design challenge which really got our creative juices flowing and we were all fired up to deliver. The whole team enjoyed being a part of the project.”
Can you believe it’s March already? Where is 2017 going? If like us you’ve had a busy start to the year and don’t know where the time is going, we’ve got another product of the month case study to inspire your creative flair.
This month we’re showcasing one of Viero’s more traditional surface finishes. It’s Marmorin Sand, which has recently been used at a place we often rely on to get us going in the morning. Yes, you guessed it. It’s that all important coffee stop at Starbucks.
This lime-based polished plaster has a spotted marble effect which allows you to achieve a natural and organic wall finish. A great word to describe the atmosphere it sets is historic.
Looking fantastic in grey, it has a fantastic shady tone but can lighten in the same breath. Marmorin Sand lends itself beautifully to projects which cover large surface areas as it blends and moves to allow the interiors around it to really come to the fore.
The Marmorin Sand finish was applied at the Upper St Martins Lane Starbucks Concept store, just a stone’s throw from Piccadilly Circus in London. The finish helped to create a very natural look for the client.
Design manager Alessia Bucci said: “We used the Marmorin Sand finish because it could help us to achieve a natural wall finish which would react to light and become part of the architectural shell of the building. We are delighted with the final result Viero UK has produced because the wall finish created really seems to belong to the space.”
Feel inspired to use Marmorin Sand in your next project? Email email@example.com to find out more.
The lifeblood of any successful business is good quality clients. Viero UK is fortunate to have many.
During our time in the industry, we have partnered with some of the most fantastic creatives in the world of surface designs. To celebrate our collaborative approach to business, we have launched a new feature to introduce our loyal clients and to explain how our work intertwines.
To kick it off, we spoke to Henry Van Der Vijver who is renowned within the industry for his quality work and great experience in the surface finish industry…
Viero: Tell us a bit more about your business…
Henry Van Der Vijver: I’m the managing director of HVART Ltd, a specialist decorator and master craftsman with 30 years’ experience in the trade. I have a classic grounding and training in decorative finishes, so as a surface designer my finishes last. I now run a small friendly team of London-based artisans and we only use the best products that give our designs longevity. We work closely with London’s design and architecture studios to create bespoke finishes for their projects. People know where to find me and know that my name equals quality. I have great clients, a super team and I like to trade with a smile.
V: What projects are you working on at the moment?
HVDV: We have just been working a new project in the clubhouse of one of the world’s most famous golf courses. We completed the main project back in 2002 and were invited back to create more designs as the initial project work still looks like the day we finished them. We have an ongoing commission at the back of Oxford Street where we’re hand painting fireplaces in a penthouse to look like the client’s favourite marble. We like to travel too and will soon be going back to a project in Montenegro to paint another exciting ceiling mural. And back in London, we’re performing lacquer wall finishes for a new trendy hotel project in central London as well as commissions for ride crews for Cunard’s cruise liners.
V: How did you first start working with Viero UK?
HVDV: I first met Viero UK at a Decorex exhibition. I liked the look of the products and thought that the director Chris was incredibly charming. There used to be a word called chivalry which is nowadays lost, but Chris is very chivalrous and is a true gentleman. We hit it off straight away and have been working together ever since. We work on the kind of projects of which Viero products suit beautifully. There is some super new looks that have been created with these products like the bathroom suites we finished in Hydro and the lovely soft grain of the Marmorin, so HVART and Viero make for a great pairing.
V: What do you like about working with Viero UK?
HVDV: The products are very malleable and user-friendly. I like the availability, the fact that the team will deliver it wherever I need it to go and I think it’s branded beautifully. Chris and team are always on hand to answer any questions, so all round it’s a great product from a smashing team.
V: What does the future hold? How are you working to stay ahead of the game?
HVDV: Our industry is greatly driven by fashion, although I’m grounded in the classics. I can walk into most interiors and identify the date by the surface finishes. It’s all about re-inventing. A very famous artist friend of mine once said to me: “It’s all been done before Henry, buts it’s all about how we will do it today.” If you’re constantly talking to all of your peers and keeping an eye on social media, you can stay fresh in the game. I’ve never seen such a fabulous tool as Instagram for our trade and we are so lucky nowadays to have such wonderful reference tools like this and Pinterest.
When it comes to loyal customers, Viero UK always likes to say thank you.
That’s why this year we’re offering a generous reward for the clients that keep coming back to us time and time again.We acknowledge and appreciate the great faith our customers put in us to continue specifying and applying our products.
Up for grabs is the chance to enjoy a luxury trip to the company’s headquarters in Italy. Applicators, architects and designers can qualify for the trip by reaching an agreed spend on Viero UK products between 1 January and 1 September 2017.
The trip includes:
• Return flights to Pisa
• A tour of the Viero factory
• Dinner and drinks in the city of Pisa
• Sightseeing trip to Lucca (The Walled City)
• Wine tasting and lunch in one of Tuscany’s finest vineyards
• Accommodation in a luxury hotel
To find out more about this prize and how much spend is required to qualify, email firstname.lastname@example.org for more details.
Tradition and innovation is something that Viero prides itself on when it comes to developing new products for the surface finishes industry.
This ethos of work is particularly relevant this year as Viero celebrates its 50-year anniversary. As a business, we are looking to appreciate and celebrate this milestone while looking ahead to another half century as market leaders.
Director Chris Walters said: “As well as our fine range of products, a great appeal of Viero to our customers is our illustrious history.
“As a company, we have developed a strong reputation for the work we do within the industry. “It is important to mark and celebrate these milestone moments.”
A lot has changed since Viero’s launch in 1967. This was the year Pacifico Viero and Duilio Isabella set up the business in the Italian province of Novara. It was here that Viero started the production of its textured wall coatings and paints.
Growth has been a core success of the business over the past 50 years. So much so, that today the company has expanded its business operations into 50 countries with almost 200 partners worldwide. This network allows us to assist architects, interior designers and developers on their projects throughout the world.
To mark our special birthday, we have launched its very own competition to celebrate. Click here to find out more about this anniversary competition.
As we give the warmest of welcomes to 2017 in the Viero UK office, it’s a fitting time to take a look at what’s likely to be trending during the upcoming year.
A new year often means new trends and, in the world of interior design, colour plays a huge part in how we tackle our projects.
While we always tell our clients that natural intuition is the most powerful tool when choosing your colour scheme, that doesn’t mean we can’t give you a little helping hand when it comes to this very personal selection process.
This year, we believe it’s time to take a bolder and more confident approach to tackling the dreaded colour palette dilemma.
We know that grey will continue to be as popular as ever. We completed more grey-shaded projects than any other last year and it’s hardly a surprise when you consider that its almost unrivalled versatility makes it a natural choice for any contemporary design brief.
But we’re asking our creative clients whether it might be time look at deeper, warmer greys or even use lighter greys as a great backdrop to introduce other bolder colours into their projects. And that’s exactly why we’re ‘feeling blue’ at the start of 2017. So much so, we believe deep ocean blue shades could well be the emerging colour of choice in the year ahead.
Our interior design partners can’t speak highly enough of the qualities these deep blue tones bring to the surfaces of both residential and commercial spaces. It brings great strength, coolness and warmth in equal measure and creates a peaceful environment due to its natural links.
Blue works well across large spaces which benefit from high ceilings and long corridors as well as bold feature walls. So watch this space as blue gets set to take centre stage as 2017 moves along.
If your interior design style is all about feeling the forces of nature, you won’t be disappointed with the décor at popular Italian restaurant Bernardi’s in the London’s West End.
Thanks to Viero UK’s Italian wall finish product called Cemento, the restaurant’s renovation project has been earning rave reviews. Specified for the project by interior and architecture design studio Coote & Bernardi, the Marble Arch eatery is well worth a visit.
Founder Gabriel Bernardi said: “Cemento has an earthy feel to compliment the Italian vibe we wanted to encompass – we really wanted to bring the outdoors in.
“Since completing the project, there is this wonderful relief on the walls – it’s this added attention to detail that we wanted to incorporate as opposed to flat painted walls. The end product is absolutely stunning – we still receive regular compliments on how atmospheric the dining area is – we couldn’t have asked for a better result.”
Cemento is one of many of Viero UK’s specialist surface finishes designed to give a textured and characterful ambience.
This particular decorative plaster is pre-blended at Viero’s Italian laboratory made of water dispersible acrylic resin, micronized inert charges, light stable pigments and specific additives. It is recommended for fine decoration of interior walls where a concrete effect is desired, giving our clients an authentic look.
The rugged textures that are achieved with the application of this product bring a touch of the outdoor elements to an interior project. It’s perfect for capturing a natural theme.
Viero are helping their readers to get a better understanding of their UK product range this year by taking an in-depth look at one of their specialist finishes in a newly launched ‘product of the month’ feature.
To kick off the feature, we’re taking a look at Travetine and its specification in a Covent Garden restaurant.
This decorative wall coating plaster can be used for interiors and exteriors and can achieve a wide range of shadow effects. Due to the natural composition of this product, the final colour will depend on the weather conditions and absorption of the plaster.
Travertine is based on lime putty, natural colouring earths, marble sands and grains. These are additives which improve the characteristics of the product and its gripping properties, without altering the breathability of the finishing.
For the best results, it should be applied to interior wall surfaces that are safe and sound with no humidity. And for external surfaces, it’s important to ensure they are well prepared, protected and without rising dampness.
Travertine’s textured finish is central to its ability to create a rustic and traditional feel for any design project. Architect Alessio Nardi specified this finish for a design project at Mamie’s creperie and cider bar in the bustling Covent Garden, London.
He said: “Mamie’s is a French restaurant specialising in galettes and crepes with both the food menu and the interiors attempting to bridge the link between Britain and Brittany.
“Travertine was our surface finish of choice for the project as it’s reminiscent of Southern Europe coastal architecture facades and gives a nice texture to the wall, especially in the evening when the lights are on. I also especially liked the tactility of it, the roughness that reminds of natural elements like rocks and stones.”
Viero UK loves the effects that can be achieved with Travertine and has identified restaurants as its perfect habitat. Its handmade and bespoke look and feel is great for creating an environment packed with character. The finish also looks great in a combined panel pattern next to a polished plaster finish, which could lend itself to a swimming pool environment.
Feel inspired to use Travertine in your next hospitality project? Email email@example.com to find out more…
Ever-changing trends are part and parcel of the interior design world.
The UK ‘s wall surfaces are renowned for being decorated with wallpaper, paint and tiles, but we believe a huge change is happening right now as the industry shifts towards using traditional Italian plasters to creatively transform both interior and exterior surfaces.
It’s by no means time to say goodbye to wallpaper. After all, it’s a classic way to update any room with a print, and will always have a place in the market. However, in today’s day and age, architects and interior designers are forever on the lookout for something new and bespoke for their clients.
Why plaster finishes? Italian lime plasters have been used since the Roman times and are one of the most durable building materials on the market.
Their use as a decorative plaster is becoming more and more popular due to its versatility and its ability to achieve a multitude of effects and textures. It has the ability to sit calmly in the background, or where necessary, take centre stage and dominate a room. It is completely timeless, allowing your furniture and accessories to adapt and change over time.
Each plaster finish is applied by the hand of a highly skilled craftsmen, allowing you to choose the amount of texture, shine, colour and overall finish to meet your exact requirements. As we assure our clients, no two Viero walls are ever the same, which guarantees that individuality that we all crave.
The benefits of using luxury polished plasters along with the more textured plaster wall finishes stretches way beyond aesthetics. We’ve all been left frustrated with marked and damaged wallpaper, forcing recurring costs and timely refurbishments.
Plasters offer an unrivalled durability along with easy maintenance – and lime plasters are even fire and water resistant. These days, lime plaster is often being used to replace tiles in bathrooms, kitchens and swimming pool areas, creating seamless wall finishes that don’t attract the unsightly mould associated with grout lines.
With a broad range of clients including Rolls Royce, The Armani Hotel and Conran & Partners we’re clearly not alone in our views.
If you’re considering using a specialist surface finish on your next project, contact the Viero team on 0870 609 2827 to discuss your vision. www.viero.co.uk
Since its launch at the end of 2015, this highly water repellent finish has really captured the imagination of Viero’s client base.
Hydro is a Marmorino plaster based on lime putty which is suitable for both internal and external environments. This highly durable product presents excellent characteristics of colour stability, meaning it will not yellow over time, boasts a high water vapour permeability, excellent fire resistance and offers a natural organic appearance, typical of traditional lime based plasters.
Unsurprisingly, Hydro is a popular finish in areas experiencing direct water. This product is perfect for luxury wet rooms, swimming pool areas as well as external elevations.
A professional review Hydro has received some fantastic feedback from not only leading architects and interior designers but also highly skilled craftsmen are using this material on their very own projects. We thought we’d share a review from Faux Creation principle Jason Ebers…
What excites you about this product? Marmorin Hydro is exciting because it has been created expressly for where water flows. It has the same visual impact of other plasters but has a hydrophobic (water repellent) and washable texture that makes it perfect for contemporary wet-rooms and swimming pool areas.
So, we can say goodbye to waterlogged damaged surfaces and moldy corners? Exactly! This plaster has water repellent properties and a sealer that is integral to the finish. It’s not topical and sitting on the surface. It’s an exciting innovation from Viero’s laboratories.
Why is it better than other products on the market? Because it’s lime based and hydrophobic, its look and durability are distinct from other specialist products on the market. Hydro is a slaked lime-based Marmorino plaster containing oxide powder pigments, fine grained marble powders, hydrophobic additives and adhesion promoters. The surfaces can be compacted and polished with a stainless steel trowel to create smooth organic movement or a more open pitted effect depending on design requirements.
It’s a product designed for wet areas but have you used it elsewhere? Yes, we’re using it in all areas of high-end luxury developments from public spaces to exteriors, because of its durability and exterior capabilities there are no areas that we wouldn’t consider using this plaster.
What is the lifetime of this product? Being lime-based, technically it is timeless although additional sealer coats are recommended every 3 to 5 years in wet room areas. We always recommend our Clients book us for maintenance work as we can then ensure that the finish stays looking as good for years to come, and we can control the outcome.
You really put products through their paces in the studio here at Faux Creation, constantly testing and pushing the products to see what can be achieved. Why do you like working with Viero products so much? Viero has a very high quality product range that offers controlled and consistent outcomes and versatility when creating more bespoke artisanal finishes. That’s absolutely critical to Faux Creation.